Associate Director, International Brand Excellence

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Brand Excellence Associate Director will enhance cross-functional brand capabilities within International Marketing at AbbVie, focusing on building strong global brands that maximize individual brand value and portfolio performance. This role will also prepare markets for upcoming pipeline assets through strategic frameworks, capability building, and hands-on coaching.

Key Responsibilities:

Develop Cross-Functional Brand Capabilities:

• Equip brand teams with advanced skills to outperform the competition
• Deep understanding of market evolution and competitor actions, including lifecycle management.
• Building and measuring brand equity effectively.
• Advanced customer engagement strategies beyond traditional models.
• Expertise in crafting and executing communication strategies.

Design Learning Programs:

• Partner with the Learning team to create a comprehensive “2.0 Curriculum” and learning assets that teach these skills to all relevant functions.

Provide Personalized Coaching:

• Offer tailored guidance and support to brand teams, including: (Strategic planning and implementation during the LSR process).
• Ongoing coaching for on-market teams to optimize global brand performance.

Ensure Best-in-Class Strategic Frameworks:

• Maintain and institutionalize the 1-7-5 Strategic Planning Framework to enable exceptional product launches and maximize global brand value.
• Support the rollout and adoption of a new Tactical Planning framework and associated ways of working.

Align Commercialization Planning Processes:

• Collaborate with R&D, Access, Medical, and other functional teams to integrate brand planning into the Pipeline Commercialization Model.
• Ensure alignment across Access, Medical, PA/GA, and other teams for customized learning and seamless execution.

 

Experience:

• 10+ years Marketing experience including senior-level in pharmaceutical brand strategy, with a proven track record of successful launches and post-launch brand management. 
• International / Global Marketing experience is a plus 
• Broad expertise in pharma pipeline development and lifecycle management.

Technical Expertise:

• Advanced knowledge of market dynamics, competitor actions, and brand equity measurement.
• Strong skills in customer engagement and message management.

Leadership Skills:

• Proven ability to communicate a compelling vision, influence senior leadership, and secure stakeholder support.
• Demonstrated ability to coach, guide, and inspire cross-functional teams, including peers, senior leaders, and emerging talent.

Learning & Development:

• Experience in designing and scaling learning programs that drive functional and cross-functional excellence.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of anybonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's soleand absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html