Associate Director - Institutional Demand Generation & Growth

About Clear Street:

Clear Street is modernizing the brokerage ecosystem. Founded in 2018, Clear Street is a diversified financial services firm replacing the legacy infrastructure used across capital markets.

We started from scratch by building a completely cloud-native clearing and custody system designed for today’s complex, global market. Clear Street’s proprietary prime brokerage platform adds significant efficiency to the market, while focusing on minimizing risk, redundancy, and cost for clients. Our goal is to create a single source-of-truth platform for every asset class, in every country, and in any currency.

By combining highly-skilled product and engineering talent with seasoned finance professionals, we’re building the essentials to compete in today’s fast-paced markets.

The Role:

The Institutional Demand Generation & Growth Lead is responsible for designing and executing integrated marketing and growth programs that drive pipeline creation, revenue expansion, and brand credibility among institutional financial audiences. This role blends strategic marketing leadership, data-driven demand generation, content and communications, and close partnership with sales, product, and executive stakeholders.

The ideal candidate has deep experience marketing to institutional investors, asset managers, fintech platforms, and capital markets participants, and excels at translating complex solutions into compelling narratives that convert attention into measurable growth.

Key Responsibilities

Demand Generation & Revenue Growth

• Own institutional demand generation strategy across the full funnel, from awareness through pipeline creation, conversion, and retention

• Design and execute multichannel campaigns targeting buy-side and sell-side institutions, fintech partners, and enterprise financial clients

• Drive qualified pipeline and revenue growth through a mix of content marketing, digital campaigns, events, account-based marketing (ABM), partnerships, and outbound support

• Define success metrics, monitor performance, and continuously optimize programs based on data and ROI

Institutional Marketing & Positioning

• Develop clear, differentiated messaging and value propositions for institutional audiences

• Translate complex financial, technical, and regulatory concepts into accessible, credible narratives

• Build thought leadership programs that position executives and subject matter experts as trusted voices in the market

• Oversee creation of institutional-grade content including whitepapers, research, case studies, presentations, web copy, and media materials

Go-To-Market & Cross-Functional Leadership

• Partner closely with sales, product, and leadership teams to align marketing initiatives with commercial priorities

• Support sales enablement with messaging, collateral, and campaign support tailored to institutional buying cycles

• Collaborate with external partners including agencies, media outlets, technology vendors, and ecosystem partners

• Serve as a senior point of contact for key stakeholders and, when applicable, external clients

Brand, Communications & Market Presence

• Manage integrated communications efforts including digital marketing, PR, events, and industry sponsorships

• Ensure consistency of brand voice, messaging, and positioning across all institutional touchpoints

• Support executive visibility through speaking opportunities, media engagement, and authored content

Qualifications

Required Experience

• 10+ years of experience in institutional marketing, demand generation, growth marketing, or revenue-focused roles

• Proven success driving pipeline and revenue growth for institutional financial services, fintech, capital markets, or B2B SaaS organizations

• Strong understanding of institutional buyers, long sales cycles, and complex decision-making environments

• Experience managing multichannel marketing programs tied to measurable business outcomes

Core Skills & Competencies

• Institutional demand generation and growth strategy

• Multichannel campaign execution (digital, content, events, ABM)
Revenue and pipeline analytics

• Strategic storytelling and executive communications

• Thought leadership and content strategy

• Cross-functional collaboration and stakeholder management

• Marketing technology and CRM platforms (e.g., HubSpot, Salesforce)

Preferred Attributes

• Experience marketing to buy-side institutions, asset managers, hedge funds, or capital markets technology buyers

• Comfort working with senior executives and serving as a visible leader internally and externally

• Strong written and verbal communication skills, with the ability to simplify complex ideas

• Ethical, mission-driven mindset with a collaborative leadership style

We Offer:

The Base Salary Range for this role is $125,000-$170,000. This range is representative of the starting base salaries for this role at Clear Street. Where a candidate falls in this range will be based on job related factors such as relevant experience, skills, and location. This range represents Base Salary only, which is just one element of Clear Street's total compensation. The range stated does not include other factors of total compensation such as bonuses or equity.

At Clear Street, we offer competitive compensation packages, company equity, 401k matching, gender neutral parental leave, and full medical, dental and vision insurance. Our belief has always been that we are better as a business when we are all together in person. As such, we are requiring employees to be in the office 4 days per week. In-office benefits include lunch stipends, fully stocked kitchens, happy hours, a great location, and amazing views.

Our top priority is our people. We’re continuously investing in a culture that promotes collaboration. We help each other through challenges and celebrate each other's successes. We believe that modern workplaces succeed by virtue of having high-performance workforces that are diverse — in ideas, in cultures, and in experiences. We put in the effort to make such a workplace a daily reality and are proud to be an equal opportunity employer.