Associate Director, Growth Analytics

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

Your role is to assist with and be a key analytics POC. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and helping to guide the team managing all deliverables for the client.

Responsibilities

• Development of client-specific measurement plans

• Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics

• Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights

• Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.

• Help guide junior members on story-board/narrative to provide rich insights

• Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.

• Work with Client Advice & Management to identify opportunities to better support client needs

Required Skills & Experience

• 5+ years of experience in marketing or digital analytics, primarily website performance

• Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.

• Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story

• Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience

• Mediabrands does not require candidates to have a college degree

Desired Skills & Experience

• Knowledge of SQL a plus

• Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)

• Ability to delegate and oversee direct reports

• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors

• Excellent written, verbal communication and presentation skills

• Strong time-management and organizational skills

• Proven problem solving ability

• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

• Nice to have:

• Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, and/or Website Analytics (e.g. Omniture, Web Trends)

Salary Range
$110,000—$140,000 USD