Associate Director - Channel Marketing, Star Plus

Job Summary:
This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for new launches. It will also involve overlooking the marketing and overall health of some sustenance shows.

About the team:
This team ideates & implements marketing interventions to increase brand awareness, drive sampling and improve viewership of content on our channel.

Key Responsibilities::
• Support the show marketing lead to create and execute media plan of their respective shows
• Will be responsible for positioning creatives (Promos) of their respective shows
• Will have to highlight potential opportunities and red flag issues of their respective shows basis trends
• Will collaborate with internal teams which include but is not restricted to – Digital, OAP, Graphics, Content, PR, Traffic and Presentation
• Will collaborate with external teams from the media, creative and research agencies
• Create business presentations for leadership as required
• Translate brand/ show strategy into marketing plans & communication to successfully invite viewers to the channel/show
• Work closely with research team - qualitative and quantitative to build consumer learnings in Marketing initiatives
• Keep track of market trends, evolving consumers, competitors’ activities to identify opportunities for the channel
• Key collaborations (Internal): Programming team, Communication team, Consumer Insights team, Media planning team, Central teams, Social Listening, Legal team, Sales team, distribution team
• Key collaborations (External): Media, Digital, On ground, PR, Research, Advertising agencies

Skills & Attributes for success::
• Passion for knowing the consumer (his/ her behaviour, desires, pains and aspirations) and ability to transform a consumer insight and knowledge of a show to marketing brief
• Has worked on 360-degree marketing plans (TV, Print, Radio, Digital, on ground, PR) with keen interest in tying the larger marketing thought to individual ideas
• Keen Interest in General entertainment category - stories and characters across fiction shows, talent shows, events, etc.
• Working knowledge of digital marketing tools and social media is a plus
• Basic knowledge of TV viewership data - Reach, TSV, GRPs etc. and its application to Marketing is a plus

Preferred Education & Experience:
• 7+ years of experience from a TV, OTT or advertising agency
• Postgraduate qualification required

About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.