Associate Director - Ad Sales

Job Summary

In this team handling role, you will work with the customers and agency planners to establish long-term partnerships for advertisers within a designated industry. You will own revenue targets for key accounts and utilise your understanding of market dynamics, and ad inventories to create value for your clients.

About the team

The candidate will be a part of team which services clients on the entertainment ads business of JioStar.

Key Qualitative Responsibilities

1. Strategic Leadership & Team Management

Lead, coach, mentor and evaluate a team of 3–4 frontline sales professionals to drive performance and capability building.

Set clear performance expectations, individual targets, and development plans.

Foster a high-performance, client-centric, and collaborative sales culture focused on excellence and accountability.

2. Revenue Growth & Sales Execution

Translate business goals into actionable sales strategies to achieve and exceed revenue targets.

Develop and refine frameworks for forecasting, pipeline management, and performance tracking.

Guide the team in preparing compelling media proposals, pitch decks, pricing strategies, and negotiations.

3. Client Leadership & Relationship Management

Build and sustain trusted relationships with key clients — including brands, agency partners, and strategic advertisers.

Lead high-level client engagements, solution presentations, and deal closures, ensuring exceptional service delivery.

Champion consultative selling that positions Jiostar ad solutions as the preferred choice against competition.

4. Go-to-Market (GTM) & Solution Development

Collaborate closely with product, marketing, analytics, and content teams to shape differentiated TV ad propositions.

Align GTM narratives with market trends, platform capabilities, and advertiser KPIs across verticals such as CPG, BFSI, auto, etc.

Ensure the frontline team is equipped with strong product knowledge, pitch narratives, and competitive insights.

5. Cross-Functional Collaboration

Partner with internal functions like Ad Ops, Analytics, Product Strategy, and Creative to deliver seamless campaign execution and client satisfaction.

Provide feedback loops from market and client insights to influence product & format roadmap.

6. Market & Competitive Intelligence

Continuously monitor industry trends, emerging formats (CTV, advanced targeting, custom solutions), and competitive landscape to refine sales strategies.

Coach the team on leveraging these insights to unlock new opportunities and strengthen market positioning.

Core Competencies & Skills

Professional Skills

Deep understanding of the TV media ecosystem, advertising landscape, programmatic solutions, and data-driven media planning.

Strong proficiency in sales strategy, forecasting, CRM tools, and performance analytics.

Capability to translate complex ad products into compelling business value for clients.

Deep understanding of media planning and deployment principles of reach calculation at 1+, 2+, 3+ and so on.

Leadership & Interpersonal

Excellent people management, mentoring, and conflict resolution skills.

Objection handling

Strong influencing skills with ability to drive alignment and decisions across cross-functional stakeholders.

Exceptional communication, negotiation, and presentation skills.

Behavioral Attributes

Results-oriented and accountable with a proactive mindset.

High emotional intelligence and client empathy.

Strategic thinker with a bias for action and ability to thrive in a dynamic, fast-moving environment.

Experience & Qualifications

Experience: Typically 10-12+ years in TV media sales, advertising, or related fields, with at least 3–5 years in a leadership/managerial role.

Education: Bachelor’s degree in Business, Marketing, Advertising, Communications; MBA preferred.

Proven track record of driving revenue growth, leading sales teams, and managing key accounts in TV media environments.

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.