Associate Creative Director - Creative and Content (JioHotstar), Malayalam

Job Summary:

This role is responsible for the end-to-end management and strategic development of OTT content, ensuring high-quality programming that resonates with diverse audiences. The ideal candidate will have a proven track record of delivering successful original content on the OTT platform and a passion for innovative content creation.

About the team:

The team is responsible for creating and delivering innovative content that appeals to a wide range of viewers for the OTT platform. Through a combination of creative and culturally relevant content specials and shows execution, this team is critical in defining the Hotstar identity and increasing viewer engagement on the platform

Key Responsibilities::
• Research and develop content concepts for digital platforms based on current trends as well as original programming ideas.

• Lead the creation and development of original content specials including shows, talk shows, and web series.

• Ensure all content aligns with platform quality standards, cultural values, and brand positioning.

• Collaborate with external content creators, production houses, and independent filmmakers to acquire exclusive, innovative, and compelling content. Maintain strong relationships with talent and content partners for OTT initiatives.

• Experiment with new storytelling formats and emerging technologies to enhance viewer engagement.

• Stay updated on global and regional OTT trends and innovations to keep the platform competitive and relevant.

• Use data-driven insights and audience research to guide content strategy and decision-making.

• Analyse content performance using data analytics and refine creative strategies accordingly.

• Partner closely with Marketing, PR, and Creative Communications teams to support content launches and promotions.

• Ensure all delivered content meets Standards & Practices (S&P) requirements

• Demonstrate a strong understanding of digital rights related to video and audio content, including their applications and implications.

• Work closely with Legal and Compliance teams on content and rights management.

• Build and maintain strong working relationships with regional channel programming teams.

Skills & Attributes for success::
• Good command over Malayalam language and culture.

• Strong ideation, storytelling, creative and evaluation skills

• Proven experience in creating and/or leading successful fiction properties; a strong team player with leadership capabilities.

• A challenger mindset with a willingness to take calculated risks and strive for excellence.

• Excellent communication, persuasion & negotiation skills

Preferred Education & Experience::
• Graduate and/ or P.G. in Mass Communication, Film & TV Production Any course in Scripting / writing/visual media will be an added advantage

• Story/screenplay writers with Malayalam language proficiency (read, write, and speak)

• Experience in the OTT space is highly desirable

• Candidates with a minimum of 8-10 years of work experience in visual media, channel, or production house.

• GEC experience will be an added advantage

About Us :

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.