Associate Creative Director, Copy (Healthcare)

Overview

FWD People is a full-service strategic marketing agency delivering meaningful and measurable results in the health and non-profit sectors. We take pride in being our clients' trusted strategic partner — staying ahead of the curve, and leveraging our expertise and foresight to help them navigate change and seize opportunities. We approach every challenge with a commitment to innovation, excellence, and empathy and we seek the same qualities in our leaders. As a fast-growing, senior team, we're excited to welcome more forward-thinking individuals who will help us drive growth, foster positive change within our client's industries, and have fun along the way.

As Associate Creative Director, Copy, you are a senior creative leader who blends strong conceptual thinking with hands-on execution and people leadership. You partner closely with Creative Directors and cross-functional teams to shape narratives, elevate craft, and deliver thoughtful, effective storytelling across campaigns and brands.

This role is ideal for a senior writer who thrives in agency environments, enjoys mentoring others, and is ready to lead without losing touch with the work.

What You'll Do

• Lead copy development across brand platforms, campaigns, and content ecosystems.

• Translate strategy and insights into clear, compelling creative ideas.

• Mentor and manage Copy Supervisors and senior writers.

• Review and elevate copy for clarity, consistency, and strategic alignment.

• Partner closely with Design, Strategy, and Account teams on integrated creative solutions.

• Participate in client presentations and creative discussions.

• Navigate feedback and revision cycles thoughtfully, especially in regulated environments.

• Support new business efforts through concepting and narrative development.

What You'll Bring

• 8–10+ years of copywriting experience in a creative or marketing agency.

• Strong portfolio demonstrating strategic, cross-channel storytelling.

• Experience working in healthcare, animal health, or mission-driven categories.

• Proven ability to mentor writers and lead projects.

• Excellent communication and presentation skills.

• Collaborative, grounded leadership style with strong editorial judgment.

• Ability to translate complex information into clear, compelling narratives.

• Comfort working in fast-paced environments with shifting priorities.

Nice-to-Haves

• Experience in oncology, immunology, neurology, or rare disease categories.

• Background working with biotech or pharmaceutical clients.

• Familiarity with MLR review processes and regulated marketing.

• Experience managing direct reports or leading creative teams.

• Portfolio demonstrating award-winning work or industry recognition.

• Experience contributing to new business pitches and winning new clients.

Who You Are

• A creative leader who balances big-picture thinking with attention to craft and detail.

• A skilled mentor who elevates the work of others while maintaining high creative standards.

• A collaborative partner who works seamlessly across disciplines to deliver integrated solutions.

• A strategic storyteller who connects insights to compelling narratives that drive results.

Working at FWD People

We are a senior team that champions integrity, adaptability, excellence, and growth. Here, you'll collaborate with solution-focused colleagues to advance both our clients and our teams.

Our office is located in Brooklyn Heights, and we offer a flexible hybrid work schedule. We value in-person collaboration and connection but also understand the importance of offering the flexibility to work from home.

We are dedicated to creating a diverse, equitable, and inclusive workplace where everyone feels valued and respected. As an equal-opportunity employer, we welcome differences in race, gender, age, sexual orientation, disability, and more. We believe that diversity drives innovation and success, and we are committed to ensuring equal opportunities and fostering a culture of respect and collaboration.

Interviewing at FWD People

We believe in transparency and respect for your time. Our hiring process is designed to be open, fair, and as straightforward as possible, giving you a clear picture of what to expect while also giving us a chance to get to know you. Here's how it works:

• Initial Conversation: A friendly chat to learn about your background, goals, and what excites you about this opportunity (and in general).

• In-Depth Interview: A deeper discussion about your skills, experiences, and how you envision contributing to our team.

• Scenario Conversation: A collaborative discussion where we'll walk through a few real-world scenarios together. This is an opportunity to show us how you think through challenges, make decisions, and approach problem-solving.

• Final Interview: An onsite conversation with some additional folks on our team and leadership to explore how your unique talents align with our mission and values.

We know that interviewing can sometimes feel overwhelming, which is why we're committed to keeping the process clear and communicative every step of the way. We're excited to learn more about you and appreciate you taking the time to get to know us!

Benefits & Comp

At FWD, we believe in supporting our team both personally and professionally. We offer excellent benefits, including 25 days off per year +16 paid holidays, matching 401(k), medical, dental & vision, paid maternity & paternity leave, home office setup, yearly team retreats, and a comprehensive professional development program including executive coaching and a yearly professional development stipend. As we continue to grow, we enhance our benefits package to meet the needs of our team.

This role is based in NYC (Brooklyn) with a flexible hybrid work schedule.