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Associate Creative Director - Brand Solutions, Entertainment Ad Sales

Jiostar

Mumbai permanent

Posted: February 10, 2026

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Quick Summary

A creative director is responsible for leading the development of high-quality content across multiple platforms, including TV, OTT, digital, and social media. They must be able to translate brand objectives into compelling storytelling and drive ideation, narrative development, and format creation. The ideal candidate will have a strong understanding of creative direction and a proven track record of delivering standout content.

Job Description

Creative lead driving end‑to‑end storytelling across TV, OTT, digital, and social—owning quality from brief to final delivery while steering vision, production, and execution. Adept at solutioning, pitching, cross‑functional collaboration, and mentoring teams to deliver standout brand‑first content.


Key Responsibilities:
• 1) Creative Ownership and Output Quality
• Own creative quality from brief to final delivery for assigned projects.
• Translate brand objectives into strong, audience-first storytelling across TV, OTT, digital, and social.
• Drive ideation, narrative development, format creation, and creative packaging.

• 2) Brief Solutioning and Pitch Development
• Participate in brief intake with Sales and leadership to decode brand problems and success metrics.
• Develop multiple solution routes with clear format rationale and differentiators.
• Build pitch narratives and contribute to client-ready decks and presentations.

• 3) Creative Supervision and Vision-to-Screen Direction
• Lead creative supervision beyond scripts, including look and feel, visual detailing, narrative treatment, and world-building of the project.
• Drive PPM readiness by aligning on tone, staging, styling, key moments, brand cues, and creative intent across stakeholders.
• Partner with Execution and Production to evaluate and onboard the best-suited production house, director, and creative partners for each project.
• Supervise creative output across shoot and post, maintaining the right balance between content authenticity and brand expectations, ensuring final deliverables meet JCW benchmarks.

• 4) Execution Alignment and Delivery Ownership
• Work closely with Execution and Production teams to protect creative intent during shoot and post.
• Review edits, outputs, and final masters, providing consolidated creative feedback for quality control.
• Flag risks early including scope creep, timeline issues, or quality trade-offs.

• 5) Stakeholder and Cross-Functional Collaboration
• Collaborate effectively with internal teams including Sales, execution, Programming, Marketing and vendors.
• Coordinate with external partners such as production houses, directors, talent teams, and vendors to ensure seamless delivery.

• 6) Team Workflow and Pod Management
• Manage producer workflow, allocate tasks, maintain timelines, and ensure structured project movement.
• Ensure documentation hygiene, approvals tracking, and version control across decks, scripts, and deliverables.

• 7) Talent Development and Culture
• Mentor producers and junior creatives through structured feedback, capability building, and creative coaching.
• Maintain accountability, creative rigour, and team morale within the pod.


Skills & Attributes for success:
• · End‑to‑end creative ownership across TV, OTT, digital, and social, with strong storytelling and narrative development skills.
• · Expertise in pitch strategy, brief solutioning, and crafting differentiated creative routes.
• · Strong production and execution oversight—including PPM readiness, shoot supervision, and post‑production quality control.
• · Effective cross‑functional collaborator with Sales, Programming, Marketing, Production, and external partners.
• · Skilled in workflow management, documentation discipline, and leading structured creative processes.
• · People‑focused leader with strengths in mentoring, capability building, and maintaining creative rigor within teams.


Preferred Education & Experience:
• Bachelor’s or Master’s degree in Mass Communication, Media Studies, Advertising, Film, or related creative fields.
• 12+ years of experience in creative development, branded content, ad‑sales solutions, or integrated marketing.
• Strong background in TV, OTT, digital video, or content‑led brand solutions.
• Experience collaborating with production houses, directors, and cross‑functional creative/brand teams.
• Proven track record of taking campaigns from brief to screen, with hands‑on involvement in pre‑production, shoot, and post‑production stages.
• Prior experience leading creative pods/teams and managing workflows, pitches, and multi‑platform deliverables.


About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

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