Associate Consultant, Sponsorship & Analytics

Do you have a passion for marketing analytics? 

Do you love uncovering trends and translating data into insights? 
Are you excited by the idea of working in a small, dynamic, high-impact team? 

If so, Lumency may be the place for you. 

About Lumency 

Lumency is a brand-side sponsorship marketing agency working with leading brands across Canada and internationally. Founded in 1996, we believe in better: better partnerships, better insights, and better outcomes. 

Our culture is built on four core values: credibility, ownership, transparency, and continuous improvement (kaizen). We invest deeply in our people and are committed to their professional growth. 

The Role 

The Associate Consultant, Sponsorship & Analytics plays a key role in supporting client strategy through sponsorship research, valuation, and relationship management. You will use Lumency’s proprietary valuation tools and best-in-class data stack to analyze sponsorship properties, identify trends, and help guide our clients’ investment decisions while also supporting account leaders in managing sponsorship portfolios. 

This is a hands-on learning role within Lumency’s analytics ecosystem, working across proprietary tools, structured datasets, and analyst workflows. 

This role is ideal for someone who loves data, enjoys learning about sports, entertainment, culture, and brand partnerships, and thrives in a collaborative agency environment. 

Key Responsibilities 

Analytics & Insights 

Conduct sponsorship valuations using Lumency’s proprietary valuation tool 

Support the consolidation, validation, and maintenance of integrated sponsorship data across global markets, supporting up-to-date brand, category, and property insights. Stay informed on industry trends, properties, and best practices 

Analyze valuation data and identify trends to support client recommendations 

Compile insights and contribute to performance and relationship metrics for clients 

Marketing & Brand Activation 

Experience and/or knowledge of how brands execute across channels to maximize the impact with their target audience 

Interest in developing ideas that showcase how a brand can bring their sponsorship assets to life within the framework of a partnership  

Client & Relationship Support 

Support contract negotiation and contract management for sponsorship investments 

Assist with the management of select sponsorship relationships 

Develop and maintain project work-back schedules 

Ensure project delivery aligns with statements of work 

Support the evaluation of new sponsorship opportunities and create points of view (POVs) aligned to client objectives 

Prepare reports and presentations outlining performance, insights, and optimization recommendations 

Track budgets, reconcile hours, and confirm scope with clients 

Build strong knowledge of each client’s business and category 

Support organic account growth by identifying new opportunities and anticipating client needs 

Financial Accountability 

Manage personal productivity to ensure project budgets, billing, and revenue remain on track 

Culture & Brand 

Contribute to a positive, high-performance agency culture 

Actively demonstrate Lumency values 

Act as a Lumency brand ambassador internally and externally 

Qualifications 

Education 

Post-secondary education in business, marketing, or communications (requirement) 

Experience 

6 months to 1 year of experience in marketing, analytics, or a business-related role (an asset) 

Sponsorship experience with a brand, property, or agency is a strong asset 

Skills 

Strong analytical and attention-to-detail skills 

Excellent verbal and written communication 

Ability to prepare professional reports and presentations 

Comfortable working with AI-enabled tools as part of day-to-day analysis and insight development. 

Proficiency with Excel or analytical tools (certification/coursework an asset) 

Understanding of how sponsorship works across channels, and how different touchpoints contribute to overall impact. 

Digital marketing experience (an asset) 

French language skills (an asset) 

Comfortable working with both simple and complex formulas 

Why Lumency 

Lumency offers competitive compensation and a rich total-rewards package including: 

Hybrid work culture 

Benefits and wellness allowance 

Learning & development support 

Monthly career coaching 

We are deeply committed to building a workplace that is inclusive, equitable, and safe. A diversity of voices and experiences strengthens our work and our culture, and we welcome applicants from all backgrounds. 

How to Apply 

Apply through our website: www.lumency.co 

Lumency is an Equal Employment Opportunity employer and will provide reasonable accommodations for applicants with disabilities. 

This posting is for an existing vacancy.  

We thank all applicants for their interest; only those selected for an interview will be contacted.