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Associate, Business Development - Omni

Grab

HCMC, , Vietnam permanent

Posted: February 12, 2026

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Quick Summary

The Associate, Business Development role involves developing and executing strategies to drive business growth and expansion in Vietnam.

Job Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The Vietnam Operations team oversees, shapes and grows the business in Grab Vietnam. We develop and execute business strategies to achieve our vision in providing everyday services that matter most to consumers in Vietnam. Omnicommerce is a fast-growing vertical within Grab. Omnicommerce works with a wide range of food merchants on Deals, Reservation, Loyalty,... As part of the Commercial team, you will play a key role in shaping the strategy, building partnerships, and driving execution to grow Grab's presence and impact across Southeast Asia.

Get to Know the Role

This role offers a unique opportunity to shape the future of Grab's Omnicommerce strategy. You will be at the forefront of driving growth for our "Online-to-Offline" (O2O) initiatives, including Dine Out Deals, Reservations, and Loyalty Programs and many more.

We are looking for a strategic hunter and a data-driven grower. You will not only acquire top-tier F&B Chains and strategic POS (Point of Sale) Partners but also act as a consultant to incubate their performance, ensuring they maximize their revenue potential within the Grab ecosystem.

From ideation to execution, you will be empowered to build new growth engines. We value ambition, curiosity, and collaboration as we pioneer the next phase of Grab's transformation.

You will report to the Head, GrabMart & Omnicommerce and work onsite at Mapletree Business Centre office.

The Critical Tasks You Will Perform

1. Merchant Incubation & Performance

• End-to-End Sales: Drive the entire sales cycle for large F&B Key Accounts, from lead generation and tailored pitching to contract negotiation.
• O2O Growth: Secure high-value merchants for Omnicommerce solutions (Dine-in, Pickup, Reservations) by structuring mutually beneficial commercial deals.

2. Merchant Incubation & Performance

• Incubation Ownership: Manage the early lifecycle of new merchants to drive immediate GMV and adoption.
• Consultative Optimization: Analyze data to advise merchants on menu engineering, pricing, and marketing, turning new sign-ups into high-performing "power users."

What Essential Skills You Will Need

Experience & Background:

• Minimum 2-4 years of experience in Business Development, Enterprise Sales, or Key Account Management.
• Industry Context: Proven track record in the F&B industry or SaaS/Tech Sales targeting the hospitality sector. Experience working with POS systems or food aggregators is a massive plus.
• Network: Existing network within local F&B chains or retail technology providers is highly advantageous.

Skills & Competencies:

• Commercial Acumen: Strong ability to understand P&L, negotiate commercial terms, and structure complex deals.
• Strategic Thinking: Ability to move from high-level strategy (ecosystem building) to execution (closing the deal).
• Analytical Mindset: Comfortable using data to diagnose merchant performance issues and propose solutions.
• Communication: Excellent presentation and stakeholder management skills; capable of influencing executives at big chains and internal cross-functional teams.

Attributes:

• Ambitious & Resilient: A self-starter who thrives in a fast-paced environment and is not afraid of aggressive targets.
• Entrepreneurial: A passion for innovation and "building things from scratch."
• Results-Oriented: Focused on delivering measurable impact (Revenue, GMV, Lead Conversion).

 

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

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