Assistant Store Manager

True Classic is hiring an Assistant Store Manager to lead in-store performance, team development, customer experience, and operational excellence. In this role you will partner with the Store Manager to drive sales, coach and develop a high-performing team, and execute retail strategies that elevate the customer journey and deliver consistent store results.

Areas of Accountability

Customer Experience & Brand Execution

• Create a warm, welcoming environment for every customer

• Lead and model the “TRUE Experience,” a customer-first selling approach rooted in connection, not pressure

• Ensure the store environment is consistently clean, organized, and brand-right

• Oversee visual merchandising and promotional execution

Sales Performance & KPI Ownership

• Own daily, weekly, and monthly sales goals

• Monitor and drive KPIs including conversion, AOV, UPT, and overall revenue

• Take proactive action to improve store performance and deliver measurable results

• Execute business strategies that increase profitability and efficiency

Team Leadership & Development

• Support hiring, onboarding, and training of store associates

• Coach and develop team members to consistently meet and exceed performance goals

• Hold the team accountable to customer service standards and operational expectations

• Step in to lead the store in the absence of the Store Manager

Operations & Inventory Management

• Ensure accurate and efficient transaction processing

• Maintain compliance with cash handling procedures

• Oversee inventory accuracy and operational processes

• Support loss prevention and store organization standards

Cross Functional Collaboration

• Store Manager: Partner on business strategy, performance management, and team development

• Retail Leadership: Align on goals, promotions, and store-level initiatives

• Visual Merchandising: Execute brand-right standards and seasonal updates

• HR / Talent Acquisition: Support recruiting, onboarding, and training initiatives

• Operations & Inventory Teams: Ensure accurate inventory flow, reporting, and operational efficiency

Qualifications

• 2+ years of retail or customer-facing experience

• Demonstrated ability to drive sales and influence team performance

• Strong communication skills with the ability to coach and motivate others

• Results-driven mindset with strong accountability

• Ability to work flexible hours, including evenings and weekends

Preferred Qualifications

• Prior retail leadership experience

• Experience in a high-volume retail environment

• Proven success improving KPIs and exceeding sales targets

• Experience with inventory management and visual merchandising execution

• Passion for delivering an exceptional customer experience

Compensation and Benefits

Compensation

•
Competitive hourly rate (based on experience)

Benefits

• Accrued Paid Time Off

• Employee discount and additional retail incentives (where applicable)

Health & Wellness

• Company-paid medical, dental, and vision insurance

About True Classic

At True Classic, our purpose is simple: empower everyone to look good and feel good.

Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.

Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:

• Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.

• Paint the Picture – We set clear vision and help others see what great looks like.

• Seek the Truth – We use data, customer insight, and curiosity to guide decisions.

• Get 1% Better – We continuously improve how we work through strong systems and small wins.

• Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.

• Crush the Challenge – We surface problems early and take ownership to solve them.

• Go Fast – We take initiative, move with urgency, and bias toward action.

• Be Creative – We challenge the norm and find better ways to win.

• Lead with Empathy – We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!