Assistant Sales Manager

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Bugis Junction Towers office. 

We are seeking a dynamic and results-driven Assistant/Sales Manager to join our team and play a pivotal role in the success of our trade shows. The ideal candidate will assist in planning, coordination, and execution of trade show activities while driving sales efforts to maximize exhibitor participation, sponsorships, and attendee engagement.

Key Responsibilities

Sales and Business Development

• Develop and execute sales strategies to achieve revenue targets for exhibitor space, sponsorships, and advertising opportunities.
• Identify and engage potential exhibitors, sponsors, and partners through proactive outreach.
• Build and maintain strong relationships with existing clients.
• Collaborate with marketing team to create compelling sales materials.
• Negotiate contracts and agreements with exhibitors and sponsors.

Event Coordination and Support

• Assist in planning and execution of trade show logistics.
• Serve as point of contact for exhibitors and sponsors.
• Coordinate with internal teams to ensure seamless event delivery.
• Monitor and manage deadlines for exhibitor deliverables.
• Support on-site event operations as required.

Client Relationship Management

• Provide exceptional customer service to exhibitors, sponsors, and attendees.
• Gather feedback post-event to identify areas for improvement.
• Maintain accurate records in CRM system.

Market Research and Strategy

• Stay updated on industry trends and competitor activities.
• Analyze sales data and event performance for insights.
• Contribute to innovative ideas to enhance trade show value.

• Bachelor’s degree in Business, Marketing, Event Management, or related field.
• At least 2 years’ experience in sales and account management in tradeshows.  Experience in B2B exhibition sales for industrial sector would be advantageous.
• Strong communication and interpersonal skills.
• Excellent organizational and time management skills.
• Proficiency in CRM software and Microsoft Office Suite.
• Results-oriented mindset with track record of meeting sales targets.
• Ability to work independently and collaboratively.
• Willingness to travel and to work extended hours during peak event periods.

More experienced candidates may be considered for the Sales Manager position.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s 

some of what you can expect when you join us. But don’t just take our word for it – see what our 

colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. 

Ask us or see our website for full information.

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