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Assistant Sales Manager

InformaGroupPlc

Kuala Lumpur, KUALA LUMPUR, Malaysia permanent

Posted: March 20, 2026

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Quick Summary

We are seeking a highly motivated and experienced Assistant Sales Manager to join our team in Kuala Lumpur, Malaysia. The ideal candidate will be responsible for driving sales growth and building strong relationships with key clients. The successful candidate will have excellent communication and negotiation skills, as well as experience in sales and market analysis.

Job Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

This role is based in our Sunway VISIO Tower Office

The Sales position is responsible for revenue generation from new and existing customers within the portfolio assigned in Informa Markets Malaysia. This role will manage Sales to different tier customers depending on the market and brand context.  This team is critical to the business, as the key to our success is retention, growth and cultivating new business

The Sales role will involve a combination of internal and external sales activity, meeting customers face to face and attending competitor events. He /She will sell to valued existing customers, generate new business, and performance will be evaluated based on achieving revenue and new business targets

The Sales will be expected to develop their awareness of the brand industry, building greater insight over time. Maintaining and strengthening the relationship throughout the year is an important focus, to develop an understanding of the customers’ needs and expectations from their attendance at the event. He/ She will understand the customers’ needs and articulate a compelling value proposition as part of the sale. They will have a significant role in supporting re-booking of customers at an Event, while also providing support as a guest re-booker for other brands.

Job Responsibilities:

• Revenue generation of specified amount assigned, through sales (booth, sponsorship/ advertisement and fully integrated packages) to potential and new customers across products and revenue streams within a business unit.
• Generation of new business leads, through customer relationship development, cold calling, attendance at industry related events and market searching
• Maintain and strengthen existing customer relationships through demonstrating a detailed understanding of customer business strategy and needs
• Maintain regular communications among team to monitor customer pipeline, tracking against revenue targets, confirming status of re-bookings and escalation of issues
• Deliver assigned Sales campaigns, against accounts, products and revenue target
• Development of brand and industry specific knowledge, including competitor events
• Collaboration with event and marketing teams to develop attraction campaigns
• Strong communications/Interdepartmental skills (event, operations, marketing)
• Maintain accurate and timely customer information and notes within Salesforce (CRM system)
• Capture and enter sales contract information into the CRM/ invoicing system
• Manage sales information and customer requirements (via Salesforce) to the Sales Operations and Event teams
• Support Finance in overdue payment collection, resolving bad debt customers and facilitating consistent commission payment process for agents with regular pay runs
• Perform additional responsibilities as assigned.

• 3- 5 years of experience in sales with service industry
• Event Organizer/Exhibition industry/ Knowledge would be advantage.
• Analytical with strong selling, organizing, presentation and communication skills.
• Self-motivated, ability to work in team and high responsibility.
• Highly committed to delivering results according to timeline
• Excellent command of both written and spoken English and Bahasa Malaysia
• MS office & Powerpoint presentation proficiency
• Bachelor’s degree in business, Marketing, Communications, or related field

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com         

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

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