Assistant Sales Manager
InformaGroupPlc
Posted: May 27, 2026
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Quick Summary
The Assistant Sales Manager role involves overseeing sales efforts across multiple global events, developing and implementing sales strategies, and collaborating with cross-functional teams.
Required Skills
Job Description
Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.
We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.
This role is based in our 17/F, China Resources Building, 26 Harbour Road, Wan Chai, Hong Kong office.
 
ROLE SUMMARY:
The Assistant Sales Manager at Connect Marketplace Hong Kong plays a pivotal role in driving sales performance and fostering client relationships within the dynamic events and exhibitions industry. This position is responsible for supporting the sales team in achieving revenue targets, identifying new business opportunities, and delivering exceptional customer service to clients.
As a key contributor to the success of Connect Marketplace Hong Kong, the Assistant Sales Manager will collaborate closely with internal teams to ensure seamless execution of sales strategies, maintain a deep understanding of market trends, and uphold the company's commitment to excellence. This role demands a proactive, results-driven individual with strong communication skills, a passion for sales, and the ability to thrive in a fast-paced, multicultural environment.
 
PRINCIPAL DUTIES AND RESPONSIBILITIES:
• Revenue generation through booth sales, digital sales, sponsorship/ advertisement, and fully integrated packages for both new and existing customers across products and various revenue streams  
• Generation of new business leads, through outreach to prospective clients, participation in industry trade shows, and market research
• Development of brand- and industry-specific information to boost and improve the performance of new business sales
• Lead on the onsite rebooking and customer retention plan throughout the year
• Liaise with the event and sales operations team with regards to available spots on the floor plan
• Use Salesforce System to adopt sales pipeline processes and maintain data quality
• Support overdue payment collection for accounts together with sales operations team
• Perform additional responsibilities as assigned
• University Bachelor’s Degree from any discipline 
• With 6 years sales or business development experience
• Digital-savvy, open-minded with strong resilience  
• Experience in managing relationships with international customers across various regions and cultures
• Ability to negotiate effectively, and proactively handle and respond to customer objections
• Strong interpersonal, communication and interpersonal skills with a high level of enthusiasm
• Experience with MS Office & Salesforce CRM desirable 
• Excellent command of written and spoken English and Chinese (Cantonese and Mandarin)
• Occasional travel is required  
• Less experience will be considered as Senior Sales Executive
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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