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Assistant Retail Marketing Manager - UK, ANZ & Pureplay

Charlotte Tilbury

London, England, United Kingdom Hybrid contract

Posted: February 24, 2026

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Assistant Retail Marketing Manager - UK, ANZ & Pureplay

Job Description

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We have an exciting opportunity to hire an ambitious, passionate, and driven UK, ANZ & Pureplay Assistant Retail Marketing Manager! You will create and implement impactful off & online retail marketing activity, pivoting around changing customer habits and aligned with the overarching business goals. As one of our regional brand marketing guardians, you will collaborate effectively with the wider UK teams and inspire our retail partners with your attitude to excellence, your unstoppable and imaginative creative flair, and your passion for getting things done!

As a Assistant Retail Marketing Manager, you will

• Own the retail marketing strategy (offline and online) for selected UK & ANZ retail partners.
• Translate Brand and Category strategies into holistic, integrated trade marketing plans that enhance customer experience, drive traffic, strengthen retail performance, and deliver category objectives.
• Track results at store level and propose actions to achieve retail targets.
• Partner with Commercial and Retail Operations teams to deliver channel strategy and Joint Business Plans through a marketing lens.
• Support the Senior Retail Marketing Manager in building strong relationships with retail partners, negotiating activity and exposure aligned with strategy and focused on maximising ROI.
• Collaborate with Visual Merchandising, Store Design, and Retail Operations teams to optimise the in-store experience with the customer at the centre.
• Work with Digital teams to embed an omnichannel mindset across all marketing plans. Partner with Category Marketing to drive NPD launches while accelerating core franchises.
• Contribute to innovative, disruptive brand activations that elevate brand awareness, create memorable moments, and strengthen Charlotte Tilbury’s share of voice across retailers - always with a focus on delivering the best omnichannel customer experience.
• Support in continuing to improve processes within the UK & ANZ, ensuring world-class delivery is achieved, particularly focusing on cross functional & regional collaboration.
• Contribute to accurate budget forecasting and actualisation of the regional marketing budget in line with sales targets.
• Support the continuous improvement of processes across UK & ANZ to ensure world‑class delivery and strong regional & cross‑functional collaboration.
• Support accurate forecasting and tracking of the regional marketing budget in line with sales targets.

Who you will work with

• You will report into our wonderful Senior Retail Marketing Manager UK & ANZ, sitting in our UK & ANZ Marketing team.
• You will work closely alongside Category Marketing, Commercial, Global Marketing, Visual Merchandising, PR, Media, Ecommerce and key retail partners.

About you

• Ideally, you have strong, demonstrable experience within Retail Marketing, ideally with experience Ideally within Beauty Fashion or FMCG.
• You are experienced in digital and have good, online marketing capability.
• Ability to work under pressure, work to pace and prioritise effectively. You are creative and solution oriented, with a results driven mindset.
• You are proactive, a confident communicator, able to engage retail partners and represent the brand effectively!
• Strong commercial acumen, including budget ownership and performance tracking. Strong analytical skills with the ability to translate data into insight and action!
• Adept at managing multiple stakeholders. You have great relationship-building skills with the ability to network at all levels and influence up with ease!
• You can create an open and collaborative environment to work in, highly organised, flexible, adaptable and have a willingness to learn.
• You are able to navigate and negotiate around obstacles, you can pivot with ease, highly organised and know how to manage difficult conversations.


Benefits:
• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves

• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog-friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!

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