Assistant Marketing Manager - Merchant Selections and Branding

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The GrabFood Marketing team is a young and dynamic team responsible for driving business growth through Merchant's activity and consumer demand generation. We create impact by developing insightful marketing campaigns and deliver the best execution to the market. If you are looking for a good team environment and having a passion in food, then you should join our team!

Get to Know the Role

You will report to the Marketing Head - Deliveries, and lead the planning, strategy and execution of marketing initiatives for our local lifestyle restaurant partners on GrabFood. While driving for our partner growths, you also ensure that the actions resonate with and delight end consumers. You will work with the key accounts & strategy team to ensure our marketing efforts align with company-wide objectives.

You will be based onsite at our Grab Bangkok Office.

The Critical Tasks You Will Perform

• Manage & own sub-brands under GrabFood to unlock merchants potentials and drive for their growth through marketing initiatives
• Develop comprehensive marketing strategies and plans: Address key challenges, capture user insights, and unlock user demand with tailored-made proposals
• Collaborate with cross-functional teams: Work closely with multiple stakeholders both internal and external parties to identify opportunity, develop tailored solutions and own the marketing executions
• Embrace data-driven decision-making: Utilize data analysis tools to prepare insightful reports, evaluate campaign performance, and measure success.
• Manage end-to-end campaign execution: Support the marketing team in developing to executing campaign plans, ensuring a smooth implementation and maximum impact.
• Manage budget: ensure efficiency of the given spending

What Essential Skills You Will Need

• Minimum 5 years of experience in the marketing field, brand management e.g. consumer marketing, tech marketing with exposure to online and offline media. Experience in business development is a plus.
• Strong passion for food, keen ability to identify emerging food across diverse dining experiences, including casual dining, street food, hidden gems and fine dining.
• Strong project management skills, and stakeholder management
• Ability to initiate and translate concepts into innovative and impactful ideas for campaign execution
• Excellent communication skills with the ability to articulate clearly in both written and spoken English.
• Loves the thrill of being in a fast-paced environment

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.