Assistant Manager - Performance Marketing & Paid Media

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

Our team drives Grab's growth by optimizing media spend, aligning resources, and building campaigns. As a strategic partner, we collaborate across Marketing, Operations, media partners, and agencies to ensure seamless execution and successful product launches. With expertise in performance marketing, we maximize campaign efficiency and return on investment through data-driven insights. Our end-to-end campaign management ensures every media touchpoint aligns with Grab's goals. Through cross-channel integration, we create a cohesive presence across all digital channels, directly affecting Daily Transacting Users (DTUs) and GMV.

 

Get to Know the Role

You will lead daily performance marketing strategy and operations for Grabs e-commerce overseeing markets cross SEA. Pioneer to achieve user acquisition and GMV, cross-products adoption and reactivation targets across all digital channels while providing expertise to key stakeholders. Additionally, you will initiate projects to achieve efficiency and performance of business vertical growth.

 

You will report to the Performance Marketing Lead - SEA. Grab bases this role onsite at Petaling Jaya office.

 

The Critical Tasks You Will Perform

• Full-Funnel GMV Growth: Drive the growth and performance of the e-commerce app business across all Southeast Asian markets. Execute multi-channel strategies (Meta, Google, TikTok, Apple Search, etc.) to achieve GMV, ROAS, and conversion cost targets.
• Data Attribution & Strategic Optimization: Monitor and conduct deep-dive analysis of cross-channel data with a high sensitivity to Attribution Modeling. Real-time adjustment of budget allocation based on attribution shifts (e.g., multi-touch paths, click vs. view-through weightage) to maximize traffic value.
• Creative & Product Synergy: Collaborate with the creative team to produce localized assets tailored to SEA's cultural nuances. Provide relevant feedback to the product team regarding pain points discovered during campaigns to guide on-platform conversion rate (CVR) improvements.
• Growth Methodology: Identify and test new high-efficiency growth levers within the Southeast Asian landscape, moving beyond execution to build a scalable and repeatable growth strategy.

What Essential Skills You Will Need

• Experience: Bachelor's degree or above with minimum 3 years of hands-on experience in overseas e-commerce performance marketing.
• Platform Expertise: Proficiency in Google, Meta (Facebook/Instagram), and TikTok Ads for e-commerce. Must understand the traffic weight and audience behavior differences across different SEA countries.
• Attribution Sensitivity: data-driven with a deep understanding of GA4 attribution, SKAN/Privacy Sandbox, and third-party tracking (MMP) logic. Uncover hidden growth opportunities through granular data pivots.
• Methodology: Must have experience successful campaigns and be able to share personal methodologies (e.g., scaling strategies, creative fatigue management, and rapid testing frameworks).
• Market Insight: Familiar with the SEA e-commerce calendar (e.g., 9.9, 11.11, 12.12, Ramadan) and localized consumer habits/language nuances across the region.
• Hard Skills: Fluency in English as a working language; expert proficiency in data analysis tools
• Plus Factor: Experience with Automated or AI-assisted optimization tools/platforms.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.