Assistant Manager, Graphic Design & Concept

Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.

Sports Direct Malaysia is currently looking for Assistant Manager, Graphic Design & Concept to join our growing team. 

Sports Direct Malaysia currently operates a total of 40 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

Job Summary:

The Graphic Design & Concept Assistant Manager supports the creative team in developing and executing visual designs that align with the brand’s identity and marketing objectives. This role combines hands-on design work with team coordination, ensuring that creative projects are delivered on time, meet brand standards, and effectively support marketing campaigns, retail promotions, and digital platforms.

Responsibilities:              

As the Graphic Design & Concept Assistant Manager, your responsibilities include, but are not limited to:

Creative Design

• Develop high-quality visual assets for digital, print, retail, and social media platforms.
• Design marketing materials including campaign visuals, advertisements, POSM, in-store displays, banners, and promotional materials.
• Ensure all designs are consistent with brand guidelines and visual identity.
• Adapt global or regional creative assets to suit local market needs.

Project Management

• Assist the Retail Marketing Manager in managing design timelines, priorities, and deliverables.
• Coordinate multiple design projects across marketing campaigns, product launches, and events.
• Work closely with marketing, retail, and digital teams to understand project requirements and objectives.

Team Support & Leadership

• Guide and mentor senior and junior designers.
• Provide constructive feedback to improve design quality and consistency.
• Support the manager in maintaining workflow efficiency and creative standards.

Brand & Creative Direction

• Ensure all creative outputs align with brand tone, positioning, and campaign strategy.
• Contribute ideas for creative campaigns, visual storytelling, and brand innovation.
• Maintain and update brand assets, templates, and design libraries.

Production & Vendor Coordination

• Prepare artwork files for print and production ensuring correct specifications.
• Liaise with external vendors such as printers, production houses, and event fabricators.
• Conduct quality checks on final outputs to ensure high production standards.

Other Responsibilities

Support ad hoc tasks and projects as assigned by the Line Manager and/or Management.

• Bachelor’s Degree or Diploma in Graphic Design, Visual Communication, Multimedia Design, or related field.
• 4–6 years of experience in graphic design, preferably within retail, fashion, sports, or FMCG industries.
• Experience supporting marketing campaigns and retail environments is highly preferred.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with digital design for social media and web.
• Knowledge of print production and artwork preparation.
• Basic knowledge of motion graphics or video editing is a plus.
• Strong creative thinking and visual storytelling ability.
• Excellent time management and project coordination skills.
• Ability to work in a fast-paced marketing environment.
• Strong communication and collaboration skills.
• Experience working with retail brands, sports brands, or lifestyle brands.
• Ability to translate marketing strategies into visual storytelling.
• Passion for design trends, branding, and consumer culture.

An OPPORTUNITY like this at Frasers Group is for the FEARLESS!

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles, you will:                                        

THINK WITHOUT LIMITS, and take the team with you!

BE RELEVANT, to our people, to partners, and to the planet!

OWN IT, and back yourself!