Assistant Manager - Customer Marketing,GCS

Summary -

To support the Growth Customer Sales (GCS) business across Sports and Entertainment. This role sits at the intersection of B2B marketing, sales enablement, category storytelling, and client engagement, helping position JioStar’s digital advertising solutions effectively for growth-stage advertisers and agencies.

Key Responsibility:
B2B Marketing & Sales Enablement

• Develop and execute customer marketing initiatives for the GCS business across Sports and Entertainment properties.

• Create compelling sales narratives, pitch collateral, case studies, category decks, newsletters, and go-to-market materials tailored for advertisers and agencies.

• Partner closely with sales teams to identify market opportunities and build marketing programs that accelerate business growth.

Industry & Category Marketing

• Build targeted marketing programs for key advertiser categories and emerging growth segments.

• Translate audience, content, and platform insights into client-facing narratives that demonstrate business impact.

• Support packaging and positioning of marquee sports tournaments, entertainment properties, and digital-first solutions for advertisers.

Client Engagement & Events

• Conceptualise and execute client engagement initiatives including roundtables, webinars, networking events, content showcases, and industry forums.

• Drive visibility for the GCS business through strategic external and internal communication initiatives.

• Collaborate with cross-functional teams to deliver high-quality advertiser experiences across events and campaigns.

Strategic Partnerships & Communication

• Work closely with content, revenue, strategy, research, and brand teams to ensure cohesive market messaging.

• Support thought leadership initiatives through trend reports, insight-led marketing pieces, and market intelligence.

• Track campaign effectiveness and marketing impact metrics to optimise future initiatives.

Skills & Attributes for Success:
• Sales enablement and advertiser marketing

• B2B campaign management

• Market and consumer insight translation

• Presentation and narrative building

• Event and client engagement management

• Cross-functional collaboration

• Strong analytical and project management skills

Qualifications & Experience:
• 4-7 years of experience in B2B marketing, trade marketing, customer marketing, media marketing, or digital advertising.

• Strong understanding of the digital advertising and media ecosystem.

• Experience working across entertainment, sports, OTT, digital media, or advertising industries is preferred.

• Excellent communication, presentation, and stakeholder management skills.

• Ability to manage multiple projects in a fast-paced, high-growth environment.

• Strong storytelling and content development capabilities.

About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.