Assistant Manager - Business Strategy

This role is for one of the Weekday's clients

Salary range: Rs 600000 - Rs 800000 (ie INR 6 - 8 LPA)

Min Experience: 3 years

Location: Pune

JobType: full-time

End to end management of top clients and help them drive growth across digital media. In this role, you will be responsible for high quality execution of Paid Search activities, campaign management on Meta, leveraging DV360 for some of the leading brands in the country. The position will enable expertise on Search Engine Marketing (SEM) and Meta Ads platforms. Some of the core set of skills for success would be Excel mastery, project and time management, proactive communication, self-drive to learn, written and verbal English skills, and desire to learn and grow within the digital marketing space.

Requirements:
Day-to-day responsibilities

• Leads strategy, performance, and account management on all key digital channels (Search, Social, Programmatic etc.) for a variety of clients.
• Be responsible for full client management process from enabling acquisition and onboarding, to day-to-day Digital Ad Operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
• Work with leadership to modify strategic plans to provide expert advice, strategic thinking, and guidance to client on all digital campaigns and delivery.
• Performing keyword research, creative analysis, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our clients’ program
• Carrying out creative and audience analysis. Performing A/B tests on creative and audiences to develop winning strategies.
• Understanding of analytics and reporting tools like Google Analytics, MMP platforms such as AppsFlyer, Branch etc.
• Responsible for effectively managing various client accounts and budgeting requirements optimising for Return on Ad Spends.
• Additionally, as required - research (industry, client, competitive, etc.); campaign analysis; time/task management; project management; prioritization of activities to meet deadlines
• Perform scheduled data analytics and interpretation exercises, with Excel and proprietary tools; Proficiency with Excel is critical
• Communicate proactively and be an effective time manager
• Provide strategic insights on the landing page, ad creative etc. for clients.
• Build, watch and maintain the digital advertising budget and track success metrics
• Be responsible for Quality and timely deliverables for clients requests.
• Work along with the team/Account manager on the QBRs and support/QA data for the QBR.

What's on Offer

• Opportunity to work closely with the leadership team in a trend-setting organization
• Opportunity to grow with the company as part of its early core team
• Work amongst some of the most free thinkers and driven professionals with gumption to think differently, act decisively and operate very professionally

Skills

DV360

Paid Search

meta campaign management

Meta Ads

performance strategy

Client Management

Strategic Thinking

optimizing content

Google Analytics

appsflyer

MMP