Assistant Brand Manager

Client Industry: Asia's leading retail and e-commerce network in activewear and lifestyle

Location: Plaza Zurich-Bukit Damansara

Key Responsibilities:

Commercial:

• Liaise with brand principals and suppliers
• Assist in planning, coordinating and executing all trade shows.
• Collaborates with sales team for specific strategies for clients.
• Responsible to work out annual/quarter/month brand planning with other key departments and making sure day-to-day job tasks are executed and working towards the brand plan
• Monitor market trends, research consumer markets and identifying potential areas in which to invest, based upon consumer needs and spending habits
• Assist with the analysis of various research data in order to make certain key projections and decisions related to the brand and drive sales growth
• Propose actions to recover risk and maximize opportunities with other departments at category and line level

Marketing:

• Responsible on brand strategies, includes the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Assist in coordinating cross-functional activities related to consumer and marketing programs (including brand strategic planning, market positioning) and planning processes, manage timelines, and ensure timely completion of all deliverables
• Creating and managing promotional collateral to establish and maintain product branding
• Oversee the production of magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media buyers and printers

Merchandising:

• Assist in coordinating cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manage timelines, and ensure timely completion of all deliverables
• Monitor sell-out dates against all products
• Manage the range plan in season reflecting any changes based on current trade
• Review the previous season and capture lessons learned for future improvement
• Assist in developing the quarterly plan at category/season level that reflects the best possible mix of products to deliver the KPI’s
• Assist with product development, pricing, and new product launches as well as developing new business opportunities
• Handle supply/production problems as and when they arise

Requirements:
• Candidate must possess at least a Diploma in Marketing or equivalent
• At least 3 years working experience in related field
• Strong written and spoken English and Bahasa Malaysia
• Willing to work in Damansara Heights