ASO Manager

Wise is a global technology company, building the best way to move and manage the world’s money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.

For everyone, everywhere.

More about our mission and what we offer.

We are looking for a data-driven ASO Manager to join our SEO team. Your primary objective is to establish ASO as a growth initiative and amplify our organic app acquisition. You will be the architect of our global ASO strategy, moving beyond simple keyword updates to build a sophisticated engine of experimentation, custom store journeys, and high-impact content.

 

Job responsibilities:

• Build and execute a comprehensive ASO roadmap specifically tailored to Wise’s product offerings

• Conduct deep-dive research to identify high-intent search terms that drive not just "browsing," but high-value app adoption.

• Audit our core listings and establish a continuous pipeline of A/B experiments (visuals, copy, and metadata) to improve the journey from Impression -> Download.

• Design and implement a content calendar for In-App Events (iOS) and Promotional Content (Android) to drive re-engagement and visibility.

• Build and deploy a strategy for Custom Product Pages (CPP) and Custom Store Listings (CSL) to align our store presence with specific marketing campaigns and user segments.

• Partner with our analysts to build a robust measurement framework, ensuring every experiment is tracked and every win is quantified.

 

About you / requirements

• You have a proven track record of managing ASO for high-growth apps, and ideally in Fintech.

• You don’t just report on rankings; you understand the nuances of conversion loops and how ASO impacts the wider growth funnel.

• Experience using Custom Product Pages to improve download rate

• You are deeply familiar with App Store Connect and Google Play Console, including their native testing tools.

• You can bridge the gap between "what the algorithm wants" and "what the user needs to see."

• You have experience with writing high-quality briefs for designers that balance "cool looking" with "high-converting."

• You are comfortable working autonomously in a fast-paced environment and can manage stakeholders across marketing and product.

 

What makes this role different

This is not a generic ASO role. You are not joining a mature channel. You are expected to help create it.

You will:

• Have access to mobile engineers, designers and analysts directly in the team, so you can be sure that you plan will be implemented and you can see results of your work

• Build our ASO strategy from scratch

• Have an opportunity for significant growth in the role, building out a new function from the ground up

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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