Area Sales Manager, United Kingdom*

Imagine a place where your work directly contributes to a more sustainable future. At TOMRA, innovation and environmental responsibility are not slogans, they’re the foundation of everything we do. As a global leader in sensor‑based sorting technologies for the recycling and waste management industry, we help transform how the world obtains, uses, and reuses its resources.

With more than 9,000 systems installed and operations in over 100 countries, at TOMRA, we encourage a culture of purpose, collaboration, and continuous improvement. Our teams are empowered to make a real impact - driven by passion, guided by responsibility, and inspired by innovation we make a shared commitment to sustainability. We believe that diverse perspectives fuel creativity, and we actively cultivate an inclusive workplace where everyone feels valued and heard.

Join us in shaping a better future through technology that matters

📍 Location: Remote, preferably based in the Central UK territory

🌍 Travel: 50–70% (domestic, with occasional international travel)

As Area Sales Manager, you will be responsible for developing business opportunities and building strong relationships with customers in the recycling and waste management sectors across the UK. You will manage complex sales processes, provide technical consultation, and represent TOMRA as a trusted partner who helps customers improve performance and sustainability.

• Develop and execute strategic sales plans to achieve revenue targets in the UK region.
• Identify and engage potential customers within the recycling and waste management sectors.
• Manage the full sales cycle: prospecting, needs analysis, solution presentation, negotiation, and closing.
• Drive the RFQ/RFP process, including proposal preparation, responding to technical inquiries, and confirming orders.
• Provide technical consultation and product demonstrations to customers.
• Collaborate closely with internal teams (CPM, service, and others) to ensure strong customer outcomes.
• Support and expand our network of agents and distributors.
• Monitor market trends, competitor activity, and customer feedback to refine strategy.
• Represent TOMRA at industry events, trade shows, and conferences across the UK.

Your Profile

You are a curious, adaptable sales professional who thrives in evolving markets and complex sales environments.

• Authentic, direct, and able to build credibility with technical stakeholders
• Trusted by customers because of your consistency, honesty, and follow-through
• Comfortable navigating long sales cycles with resilience and integrity
• Energized by customer interaction and time in the field
• Motivated by continuous learning 

Your Background

• A degree is preferred, but relevant industry experience matters most
• Experience in sales, business development, or a related commercial role
• Strong communication, negotiation, and pipeline management fundamentals
• Basic technical‑commercial literacy and a willingness to learn complex applications
• Experience in the waste recycling or processing sectors 
• Willingness to travel extensively (50–70%)
• Valid driving license 

What Motivates People in This Role

• Variety - no two projects are the same
• International exposure and cross‑market collaboration
• Contributing to the transformation of the recycling industry
• Continuous learning across segments, applications, and technologies
• Freedom to act with integrity and recommend what truly benefits the customer
• Being seen as a consultant, not just a salesperson

Your benefits

In addition to a competitive salary and bonus plan we offer:

• Flexible working arrangements;
• Opportunity to purchase TOMRA shares;
• Professional and personal development: learning on the job, specialized course, conferences etc.;
• Coaching opportunities - Individual Development Programs;
• Norwegian corporate culture (no hierarchical thinking, transparent communication culture).

Apply now and help us shape the future of resource recovery ♻️🚀

*Tomra does not differentiate on the basis of gender, race or ethnicity, religion, color, sexual orientation or identity, disability, age and other protected statuses as given by applicable law. We are committed to creating a diverse and inclusive environment and are proud to be an equal opportunity employer.

Most important – it’s a match!