Area Sales Manager – Southern Europe

LIEWOOD is an internationally acclaimed children’s lifestyle brand headquartered in Copenhagen. With four annual collections, selected capsule drops, and a strong NOOS range, we are continuing our international expansion and are now looking for a commercially driven Area Sales Manager for Southern Europe.

Join Our Team
This role carries full responsibility for building and developing virgin markets across Spain, Italy, Portugal, Greece and other southern European markets, with a strong key city approach and clear focus on long-term, sustainable growth with key customers.

You will be based in Barcelona or Milan and work closely with an international sales team and LIEWOOD HQ.

Your tasks will include, but are not limited to:
As Area Sales Manager – Southern Europe, you will own the commercial agenda in your region. You will build strategic market and growth plans, grow existing customers, and actively acquire new partners. This is a hands-on role combining strategic market development with active sales execution.

You will act as LIEWOOD’s main commercial representative in the region and play a key role in establishing the brand across Southern Europe.

Key Responsibilities

Full commercial responsibility for Spain, Italy, Portugal, Greece and other European markets
Build and execute strategic and sustainable market and growth plans with key customers
Develop the markets using a key city approach
Grow existing customers through strong account management and commercial initiatives
Acquire and develop new customers and regional key accounts
Drive sell-in across four annual collections, capsule collections, and NOOS
Actively engage in sales activities with larger and strategically important customers
Conduct continuous customer follow-ups focused on growth opportunities and upselling
Prepare seasonal budgets and forecasts aligned with business and market potential
Support sales staff training and visual merchandising when required
Participate in relevant trade fairs
Travel frequently within the region to build relationships and identify new opportunities
Travel regularly to LIEWOOD HQ in Copenhagen
Collaborate with Marketing on successful collection launches
Analyze customer and market performance to unlock further growth potential

Does this sound like you?
You are a commercially driven sales professional with a positive mindset, high energy, and a strong can-do attitude. You thrive on building markets, creating momentum, and taking ownership. You are structured yet entrepreneurial, comfortable working independently, and motivated by results

You Have

A university degree in business, marketing, economics, or similar
5+ years of sales experience within fashion or lifestyle (kids is a strong advantage)
Proven track record of building and growing sales areas
Experience managing and developing key accounts
Strong hands-on experience within the Southern European markets and relevant key accounts
Strong network and market understanding across Spain, Italy, and Portugal
Fluent in Spanish and Italian, and very strong written and spoken English
Strong analytical and planning skills with a commercial mindset
Solid MS Office skills (Outlook, Excel, PowerPoint)

How to Apply
This position is available immediately, and interviews are conducted on an ongoing basis. Please submit your resume and cover letter as soon as possible.

For questions regarding the role contact Rebecca Woods, Team Lead Sales, at [email protected]

LIEWOOD is an equal opportunity employer. We value diversity and inclusion and recruit solely based on professional and personal merit.

ABOUT US
Founded in Copenhagen in 2015 by Anne Marie Lie Norvig, LIEWOOD is a result of Anne Marie´s strong passion for design, aesthetics, and the belief that beauty lies in the details. Being a mother of growing children, Anne Marie understands the needs and premises of daily life in a family. After all, this is what reflects the heart and soul of LIEWOOD.

Our Story – Liewood

With a focus on functionality and innovation, LIEWOOD designs and produces toys, interior, furniture, accessories, wear and footwear for babies and children all which are made with aesthetics, quality, and consciousness in mind. Exactly the core values that make LIEWOOD the fun and fair choice.

Our Philosphy – Liewood

Children are our future. And for them to evolve and create new paths that improve our world – both humans and planet – we must be thoughtful and make responsible, conscious choices, that reduce our imprint on the planet. Day by day, we strive to improve our processes and use of materials, however, we realize that this is an ongoing journey for us, and we will keep pursuing to become better.

LIEWOOD is an equal opportunity employer devoted to creating and maintaining an inclusive environment empowering every employee to do their best. As such, recruitment is always based solely on personal, business, and professional circumstances, and recruitment, promotion, and dismissals are never affected by race, sexual orientation, age, ethnic or social origin, gender, religion, race, social background, political affiliations, or opinions or the like that could give rise to discrimination.

Our responsible journey – Liewood

As a LIEWOOD colleague you will work from our beautiful office in Copenhagen, designed by NORM architects.
We strive to create an inclusive and open company culture, benefitting from a diverse group of high-performance people.

Job Type: Full-time

Work Location: In person