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Area Manager, US - A17 - Atlanta, GA

HMGroup

Atlanta, GA, United States permanent

Posted: March 10, 2026

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Quick Summary

As an Area Manager, you will execute store sales and operations, driving sales growth and profitability, while fostering a positive and inclusive work environment.

Job Description

At H&M, our purpose is to liberate fashion for the many. We want to shape a new world in Fashion. A world with one ultimate goal: to unleash your self-expression. As an H&M colleague, you’re encouraged to be yourself & more. You’ll take on new responsibilities from day one, learn skills for life, and find new ways to make your big dreams come true. 

Our company is committed to fostering a culture of inclusion and belonging, and we actively seek colleagues who share our commitment. 

About the Role 

As an Area Manager, your main focus involves executing store sales and operations strategy, achieving sales and profit goals, and fostering team growth through succession planning and performance management.  

This field role reports into the Sales Manager for Sales Market South USA & PR and is based out of Atlanta GA.

A Day in the Life 

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities* 

• You directly manage, coach and develop the Area Controller, Area HR, Area Visual and the Store Managers within your Area 

• Ensure execution and drive commercial operations based on directions from the Sales market  

• You hold sales and profit responsibility for your Area including Profit & Loss responsibility for physical stores ​ 

• You actively work with talent and leadership development within your Area to support the business needs​ 

• Together with the Area team, prioritize actions that have a clear impact on selling 

• Ensure an allocation that secures a good garment level according to the selling together with the Area, Sales team and Support Office functions 

• Follow up the store execution meets H&M standards with the customer experience tool  

• Implement and follow up on the Store Operations Best Practices according to the Sales market plan together with the Area team 

• Ensure customer centricity is prioritized in all stores in your Area 

• Ensure stores are maintained in a cost-efficient way to meet H&M standards and initiate actions accordingly 

• Actively prevent loss together with Store management & Area team & ensure all stores follow appropriate guidelines  

• Maintain an overview of the competitor landscape, potential risks, threats and opportunities and together with the Sales Team take actions accordingly  

• You have an overview of the specific challenges in your Area, including political, environmental, and competitor-related complexities and you develop strategies to navigate these challenges while maintaining a competitive edge together with your Sales market team 

• You play a key role in change initiatives, supporting colleagues to adapt to changes through effective communication and support 

• Ensure health & safety, legal and security issues are always being handled to H&M standards and local laws securing the employee and customer safety  

• Required domestic and international travel up to 60% of the time  

Who You Are:  

• Minimum of 3 years’ experience as an Area manager or 5-7 years as a Store manager for a large volume store or in a comparable role 

• You demonstrate flexibility in adapting to evolving market conditions, embracing new technologies and sales methods, and the capability to adjust strategies based on dynamic business needs 

• You articulate a clear vision and tailor messages for a diverse audience 

• You are brave in your approach and foster a culture of openness, enabling continual improvement and efficient results 

• Strong commitment and experience with providing a high level of customer service 

• Ability to coach and counsel staff and performance management and progressive discipline techniques  

• You genuinely care and show passion for your team and customers 

• Inclusive, positive, open to feedback, willing to multitask and learn on the job 

 

Why You’ll Love Working at H&M 

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability 

• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years 

• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues 

• We are an inclusive company where you’re encouraged to be yourself at work 

• You will have access to a large global talent community, where career growth and aspirations have no limits 

• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match  401k, paid leave programs, and paid time off, including a community day to serve your local community 

• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS 

Compensation: expected base salary range is $108,000 - $135,000 Salary**

EEOC Code: SLS

Pay Status: Exempt, Salary 

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity:

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description:

At H&M, our purpose is to liberate fashion for the many. We want to shape a new world in Fashion. A world with one ultimate goal: to unleash your self-expression. As an H&M colleague, you’re encouraged to be yourself & more. You’ll take on new responsibilities from day one, learn skills for life, and find new ways to make your big dreams come true.

Our company is committed to fostering a culture of inclusion and belonging, and we actively seek colleagues who share our commitment.

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