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Area Manager for Serbia, Bosnia & Herzegovina & North Macedonia

HMGroup

Beograd, , Serbia permanent

Posted: February 25, 2026

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Quick Summary

As an Area Manager for this role, you'll be responsible for leading the sales performance, customer experience and overall profitability of stores in your area, and implementing strategic planning and operational activities.

Job Description

 

WHAT YOU’LL DO​

As Area Manager, you’ll be responsible for the sales performance, customer experience and overall profitability of stores in your area. You’ll lead the Area and Store Management Teams to ensure the area runs most efficiently by implementing strategic planning, and operational and commercial activities.

You will:

• Make sure that the actions, goals, and strategy you implement in stores are part of a bigger strategy for the whole Area and contribute to the H&M Brand plan
• Identify sales opportunities and after discussion with Sales Manager, you’ll implement strategies to enhance the customer experience in stores, ensuring that sales targets and company goals are reached
• Follow up and analyze key KPIs of the Area and after agreeing with the Sales Manager you will initiate actions to increase profit and balance long and short-term planning
• Provide constructive guidance to Store Managers as well as support, lead, and manage them to increase the overall performance of their stores
• Monitor and evaluate the performance of Store Managers and you will execute and ensure performance reviews and follow-ups  
• Oversee and ensure succession planning for Store Managers and Store Management roles 
• Ensure that all employee relation responsibilities, legal requirements, and H&M policies are fulfilled
• Secure compliance with all safety & security, administration, and legal procedures 

WHO YOU’LL WORK WITH​

As Area Manager, you will be leading directly Area Team, working closely with them to ensure that your stores deliver a great customer experience in line with the country's objectives. You’ll regularly collaborate with Store Managers and store teams across your Area. In the same time, you’ll engage with Sales Team and other key stakeholders to align sales strategies and drive store performance.

WHO YOU ARE​

We are looking for people with…​

• Minimum 3+ years’ experience in a leadership role with proven delivery of business results
• Strong results in the areas of people development and engagement
• Very good knowledge of English written and spoken
• Strong leadership and interpersonal skills
• Proven organizational, analytical, and decision-making abilities
• Strong commercial vision to set a strategy to maximize sales and profitability in your area

And people who are…​

• Sales-driven and result oriented
• Strong focused on our customers to optimize our results and fulfill the customers’ expectations
• Organized, proactive, and clear in communication 
• Passionate about developing people and creating great customer experiences 
• Ambassadors for the company culture and values
• Ready to lead with Purpose, Passion, Outcome, Creativity, and Care

WHO WE ARE​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU’LL LOVE WORKING HERE ​ 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

• 10% staff discount in all H&M brands 
• Private Medical Insurance
• Warm meal allowance 
• H&M Incentive share scheme - HIP. Learn more about the program here.​ 
• Long service reward at 10,15 & 20 year anniversary
• Retirement Award 
• Bonus for Referring a Friend
• Transportation Allowance

​JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

This is a full-time role based in Belgrade, Serbia, reporting to Sales Manager for Sales Market Greece. Apply by sending in your CV in English as soon as possible, but no later than the 13th of March. Due to data policies, we only accept applications through our career page.  

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

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