Area Manager – Food Service – Palembang

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Area Manager – Food Service – Palembang
📍 Location: Based in Palembang | Coverage: Greater South Sumatera
🕐 Work Type: Onsite Distributor
💼 Benefits: Competitive Monthly Salary + Performance Bonus + Medical Insurance

About the Role

As an Area Manager for Food Services (FS) and HoReCa in the South Sumatera region, you will be responsible for driving sales performance, expanding market share, and building strong customer relationships across the Food Services (Industrial & Operator) and HoReCa sectors. A key part of your role will be managing distributor partners in the area—ensuring alignment on sales targets, trade execution, and market coverage to maximize growth and service levels.

Key Responsibilities

• Present, promote, and sell products/services to existing and prospective customers in the Food Services and HoReCa sectors

• Conduct cost-benefit and needs analysis to tailor solutions for customer requirements

• Establish, develop, and maintain strong business relationships with key accounts

• Drive customer acquisition through cold calling and targeted outreach

• Resolve customer issues and complaints to ensure high satisfaction levels

• Achieve sales targets and deliver results within agreed timelines

• Coordinate sales efforts with cross-functional teams including marketing, supply chain, and finance

• Analyze market potential, track sales performance, and report regularly on progress

• Provide insights on customer needs, market trends, competitor activities, and new business opportunities

• Stay updated on FMCG best practices relevant to Food Services and HoReCa, including pricing, trade promotions, and channel development

• Manage distributor operations in the assigned area, including:

• Setting and monitoring sales targets

• Ensuring product availability and visibility

• Supporting trade marketing and promotional execution

• Conducting regular performance reviews and joint business planning

• Strengthen distributor capabilities through training, coaching, and alignment on company standards

• Continuously improve performance through feedback and data-driven analysis

Requirements

• Proven experience as a sales representative or area manager in the FMCG industry, with a focus on Food Services and HoReCa

• Experience in managing distributors, including sales planning, performance tracking, and trade execution

• Strong knowledge of MS Office and familiarity with BRM and CRM systems

• Ability to manage key accounts and build productive business relationships

• Highly motivated and target-driven, with a strong sales track record

• Excellent communication, negotiation, and presentation skills

• Strong organizational and time management abilities

• Openness to feedback and a continuous improvement mindset

• Bachelor’s degree (BS/BA) or equivalent

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.