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Area Manager -Berkshire /Hampshire Area

FrasersGroup

Shirebrook, England, United Kingdom permanent

Posted: January 16, 2026

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Quick Summary

We are looking for an Area Manager to join our team in the Berkshire /Hampshire area, where we are expanding our retail presence and looking for a talented individual to help us build the future.

Job Description

Sports Direct.com is THE retail success story of the last decade. Our unrivalled growth across the UK and Europe really sets us apart from the rest. We have no intention of slowing down and we have a mind blowing continued expansion plan.

Part of our success is owed to our dynamic, commercially driven and passionate people and with growth comes opportunity so we are looking for an  Area Manager to join us in building the future and sharing in our success in the Berkshire /Hampshire area 

As part of our Sports Direct team your talent will be managed to ensure you reach full potential and have a world of opportunities to explore.

1.       Operations:

• Oversee store operations and ensure stores deliver to expectation on all KPI’s
• Coach and advise store teams with planning workload effectively
• Use visit checklists to observe store performance and hold managers accountable for under performance, providing support and feedback for improvements
• Use business communication tools to oversee completion of tasks and ensure your team understand all key functions
• Challenging and communicating improvements to store operations

2.       Controls:

• Oversee wages and use reports to coach and advise teams to ensure wage controls are met on a weekly basis, ensuring store teams resolve any issues quickly and effectively
• Oversee compliance with processing of payroll and exceptions, ensuring stores resolve issues and problem-solve effectively
• Drive excellent performance on wage controls through detailed analysis and floor-based observations
• Coach store teams to work within time frames set by the business and guide them with realistic expectations
• Be organised and structured in own work, oversee store management daily structure and influence change

3.       Sales

• Understand business and customer expectation and ensure this is executed at store level
• Observe service through store visits and use knowledge to coach managers on how to improve
• Understand product features and benefits and coach store management on how to deliver a broad understanding to teams
• Drive KPI targets and motivate store teams to deliver results
• Analyse data and communicate with teams for improvement

• Understand the retail industry, business challenges, competitors and customers, with a strong commercial awareness
• Coach and guide store teams on how to interpret merchandising guidelines to the sales floor and strong commerciality and efficiency

4.       Development

• Identify internal and external talent and use development opportunities and performance management processes to drive exceptional performance
• Be self-driven in own personal development
• Plan for development and create clear succession plans for each store to encourage next generation and support business growth
• Create an environment that encourages and rewards performance fairly and equitably
• Plan for new stores, identify key players and movement of the team
• Use knowledge of The Frasers Group structure, elevation strategy and initiatives to drive success in your region
• Project manage new store openings and closures

5.       Leadership and Management

• Inspire the workforce and act as a role model to others
• Develop, coach and motive your team of Store Managers to achieve success, holding them accountable where appropriate
• Take responsibility of your area and be accountable for any outcomes
• Develop relationships with teams by way of regular visits, conference calls and day to day communications
• Supporting your Regional Manager and contributing to the success of your region

The Requirements 

• Currently in store /multi site role that has a turnover of £10 Million plus 
• Minimum 5 years of experience as a store Manager 
• Multi brands / facia experience desirable 
• Vast knowledge and passion of Retail including building brand relationships
• A background that will not only prove you know how to increase sales and profits, control costs and stock loss, but also that you’ve managed senior managers
• Proven track record of internal progression and development 
• Must be able to work well under pressure and to strict deadlines 
• Able to work a flexible schedule based on the company needs 
• Driving Licence 

         The Rewards:

• Salary £52,500 Basic , Upto £70,000 OTE
• company car 
• Weekly/Monthly & Quarterly Commercial Bonuses
• Stocktake Bonuses
• Commission led bonuses across a wide range of products
• Monthly Group Rewards and Recognition
• Long Service awards
• Join the Fearless Incentive Scheme 
• We offer a wide range of Development Courses with National Qualifications
• 28 Days Holiday
• 40% Instore Uniform Discount
• Discounted Gym membership
• Group Wide 20% Discount across all Frasers Group brands

                                                                                 

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