Area Director of Sales, Mexico City

Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Made up of three business units, comprising 17 brands; 180+ operating hotels and resorts, with over 90 iconic venues, and over 300 restaurants and bars. Ennismore puts innovation at the centre of everything it does, with four dedicated in-house specialist studios, a creative studio of interior and graphic designers; a digital product and tech innovation lab, and a partnerships and collaborations unit. Ennismore is committed to positively impacting the world, with a key focus on creating inclusive communities among its teams and in the places it calls home.

As the Area Director of Sales, you will support three properties, Hyde Mexico City Reforma, Mama Shelter Roma and Mondrian Mexico City Condesa. You will be the strategic driving force behind the commercial success of these properties and you will lead and shape the sales efforts in line with each brand’s visionary identity. This role requires an exceptional sales leader with a strong track record in high-end resort markets, luxury travel segments, and strategic account management.

You will oversee all sales functions, including leisure, corporate, MICE, and luxury travel segments, building strong global partnerships and positioning Mexico City as one of the world’s most coveted destinations.

What you'll do...

• Develop and execute a dynamic sales strategy aligned with the brand, revenue goals, and the unique appeal of the destination.
• Identify and pursue new business opportunities across key luxury and emerging markets.
• Collaborate closely with Marketing, Revenue Management, and General Managers to deliver commercial excellence.
• Direct and manage all group and transient sales activities to maximize revenue for the hotel
• Prepare, implement and compile data for the strategic sales plan, monthly SMART goals, annual goals, sales and marketing budget, forecasts and other reports as directed/required
• Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management
• Recruit, lead, and inspire a high-performing sales team committed to excellence and brand storytelling.
• Coach and develop team members to nurture talent and encourage continuous learning and growth.
• Foster a collaborative, passionate, and target-driven culture within the commercial team.
• Participate in sales presentations, property tours and customer meetings
• Conduct and attend business review meetings, strategic sales meetings, management meetings and other meetings as required/ requested
• Represent the property at high-profile international trade shows, roadshows, and client events.
• Cultivate deep relationships with luxury DMCs, agencies, and global partners to drive awareness and bookings.
• Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
• Operate the Sales Department within established sales expense budget
• Set, track, and exceed revenue targets across all segments.
• Provide accurate forecasting, market insights, and performance analysis to inform business decisions.
• Monitor production of all top accounts and evaluate trends within said market. Ensure sales staff is held accountable for those accounts within their respective territories
• Review meeting planner evaluations as received to ensure that any problems are rectified
• Work in close partnership with the Ennismore corporate office to ensure alignment with brand standards and global strategies.
• Champion each brand’s unique identity in all communications, ensuring a consistent luxury narrative across channels.
• Any other reasonable duties as assigned by the direct report.
• We recognize we are in the hospitality industry and that may require us to provide lateral service.  We will on occasion call for each individual in the team to on a routine basis perform various related tasks as needed in the spirit of providing exceptional guest service.

 

 

What we're looking for...

• Minimum 8 years of progressive sales leadership in luxury hospitality, lifestyle hospitality or resort environments.
• Proven success in Americas markets, ideally with time spent based in Mexico City.
• Strong network and proven track record with international luxury travel partners, MICE clients, and global accounts.
• Experience launching or opening luxury/lifestyle properties strongly preferred.
• Dynamic, entrepreneurial mindset with a deep passion for culture, design, and unique guest experiences.
• Exceptional presentation, negotiation, and communication skills.
• Willingness to travel locally and internationally to represent the brands at key events.
• Must have excellent communication skills and be able to read, write, speak and understand Spanish and English.
• You have a can-do attitude. No task is too little or too big.
• You work well under pressure, can juggle lots of demands & deadlines and are an expert at prioritizing.
• You are an excellent relationship builder, confident in working with other teams and leaders; you’re passionate about what we can achieve together.
• You are humble and open to ideas. We leave our ego at the door and help get things done.
• You want to be part of a team that works hard, supports each other and has fun along the way

What’s in it for you...

• The opportunity to embark on an exciting career in a company that is taking off!
• Ennismore’s values and fast-growing environment
• Lots of opportunity to progress and switch it up as part of a global family of brands.
• The opportunity to be yourself and collaborate with other bright minds in an open and innovative culture that values creativity
• The opportunity to challenge the norm and work in a rewarding environment, building global brands
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work