Arabic SEO Content Specialist

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Position Summary:

We are looking for a highly analytical and creative Arabic SEO Content Specialist who operates at the intersection of linguistic engineering and high-performance copywriting. This role is not about general blog writing; it is about executing a sophisticated content strategy rooted in Entity-Based SEO, NLP, and Mathematical Data Logic.

You will be responsible for executing high-quality Arabic content that is "exciting," brand-aligned, and structurally optimized for search engines. You must be a "power user" of SEO data, capable of building your own tracking dashboards and performing deep-dive entity gap analyses to ensure Property Finder remains the most authoritative voice in the MENA real estate market.

Key Responsibilities

1. Research, Content Execution & Entity Optimization

• Entity-Based Execution: Implement entity-based SEO strategies by identifying and optimizing for key entities, salience, and "triplets" (Subject-Predicate-Object) within our Arabic content assets,

Research at scale: Knows all things about information gain, keyword research at scale, and how to structure the content accordingly.

• Premium Copywriting: Write and edit "best-in-class" Arabic content that is exciting, persuasive, and perfectly aligned with the Property Finder brand voice.

• NLP & Semantic Search: Ensure all content is structured to be easily parsed by search engine NLP models, focusing on information gain and semantic depth rather than just keyword density.

• Quality at Scale: Utilize AI and automation tools to scale research and quality auditing, ensuring every piece of content meets our rigorous standards before publication.

2. Reporting, Tracking & Analytics

• Dashboard Development: Familiar with building and maintaining high-level SEO dashboards using Looker Studio, Google Search Console, and SEMrush to track content performance and ROI.

• Progress Monitoring: Take full ownership of tracking content indexing, ranking volatility, and organic growth, providing regular data-backed updates to the SEO Content Manager.

• Gap Analysis: Execute detailed competitor and entity gap analyses to identify content opportunities that will drive incremental traffic and authority.

3. Programmatic & Technical Coordination

• Programmatic SEO (pSEO): Support the execution of programmatic content initiatives, ensuring that data-driven landing pages maintain high linguistic quality and SEO integrity.

• Cross-Functional Collaboration: Work closely with the SEO Content Manager to translate high-level strategies into actionable technical execution plans.

The Person: Required Skills & Experience

• Academic Background: A strong educational foundation in Mathematics, Engineering, or Linguistics. You must have an analytical mind that understands how systems and languages are structured.

• Arabic Mastery: Native-level Arabic writing skills with the ability to produce exciting, non-generic copy.

• SEO Expertise: 3+ years of hands-on experience in SEO content execution, with deep knowledge of Entity-Based SEO and Keyword Research.

• Data & Tools: Expert-level proficiency in Google Search Console, Looker Studio, and SEMrush/Ahref, Oncrawl, Screaming Frog,..etc

• Communication: Excellent English writing and verbal skills. You must be able to present complex SEO data and content performance clearly to stakeholders.

• Presentation Skills: Confident in preparing and delivering data-driven presentations regarding content progress and entity performance.

Preferred Qualifications

• Background in high-traffic consumer platforms, marketplaces, or classifieds (Real Estate experience is a plus).

• Understanding of how search engine algorithms treat Arabic morphology and semantics.

• Experience in using AI-driven workflows to streamline content research and auditing without sacrificing human quality.

Our promise to talent

At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

Property Finder Guiding Principles

• Think Future First

• Data Beats Opinions, Speed Beats Perfection

• Optimise for Impact

• No Ostriches Allowed

• Our People, Our Power

• The Biggest Risk is Taking no Risk at All

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