Arabic Copy Writer

About Weber Shandwick MENAT

We are a leading, full-service, integrated, communications and marketing services agency that delivers industry-defining work and next-generation solutions for brands, businesses and organizations. In the Middle East, North Africa & Turkey (MENAT region), our network comprises a hyper-connected, award-winning network with a presence in 13 cities – including Abu Dhabi, Dubai, Kuwait, Doha and Istanbul.

Our team comprises social media experts, digital specialists, creatives, strategists, analysts and PR professionals who believe in the power of collaboration to deliver high-value, high-impact communications and business solutions for our clients. By welcoming outstanding and diverse talents to our team, we complement our sector expertise with specialisms such as content, content production, creative design, creative technology, digital platforms, influencer marketing, integrated media, media relations, social strategy and engagement, strategic planning, and video productions.

Weber Shandwick was honoured as the PRovoke Global Agency of the Decade (2020), PRWeek Global Best Agency in Middle East (2020), PRCA MENA Large Consultancy of the Year (2022, 2021, 2019) and PRCA MENA Digital Team of the Year (2021, 2020). Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019, in addition to being certified as a Great Place to Work® UAE (2022).

What’s happening?

An amazing opportunity: join a highly creative, multi-disciplined global communications agency

and network. What this means: the opportunity to work on some of the best brands in the world,

the ability to draw on all the resources of a top global networked agency, and the chance to work

in an entrepreneurial environment.

 

Who do we need?

We’re looking for a Copywriter / Editor with proven skills when it comes to creating written

content for clients in various sectors, and for different purposes (both external and internal).

You’re a strong team player with excellent English writing and communications skills and

possess an ability to translate client needs and develop it into content that meets the related

objective. You are able to do effective online research looking for relevant, recent supporting

data, and have a knack for quickly getting to the core of the main message. You can scan through

long documents and reports to extract what’s relevant and repurpose existing approved content

by blending this with the latest data and news. Your work directly impacts the success of PR

campaigns by driving engagement and delivering on KPIs.

What will you be doing?

 

Content Planning and Development:

 Develop content and generate ideas for content than can drive digital/social media and

PR campaign success

 Take a client brief, or help develop a client brief, to develop a range of content

deliverables:

 Long-form PR content – briefing documents (for media interviews, panel sessions and

fireside chats), Q&A features, perspective pieces, bylines, keynote speeches

 Medium-form – press releases, bios, speaker session outlines, advertorials

 Short-form PR content – ad hoc quotes for independent news features and social media

posts, including thought leadership posts on LinkedIn

 Take a lead role to ensure that deliverables are met on time

 

Industry and Market Knowledge:

 

 Maintain a high understanding of client’s business and work to create a good knowledge

of developments and trends affecting the client’s industry

 

Account Team Management: 

 

 Contribute guidance and ideas for the account teams to implement and develop client

work

What do you need to apply for this role?

 Minimum 5+ years of experience, preferably with a reputed communications agency.

 Strong English Content Mandatory.

 Well-rounded communication skills, a strong ability to write both short and long form

content

 Agency background preferred.

All your information will be kept confidential according to EEO guidelines.