App Marketing Manager (Mobile Growth)

Role Overview

We are seeking a data-driven App Marketing Manager to own and optimize paid mobile acquisition campaigns across multiple platforms. This role focuses on driving high-quality installs, bookings, and revenue growth while improving efficiency and incrementality.

You will work closely with data, product, and creative teams to scale campaigns across global markets and contribute to the overall mobile growth strategy.

Responsibilities

• Manage and optimize paid app acquisition campaigns across platforms such as Google App Campaigns, Apple Search Ads, Meta, and TikTok.\
• Support ASO initiatives including CPP / CSL and store listing optimization
• Monitor campaign performance and optimize toward installs, bookings, and revenue growth.
• Conduct A/B tests on creatives, bidding strategies, and campaign structures to improve performance.
• Analyze campaign data and provide performance insights and reporting to support decision making.
• Collaborate with creative, data, and product teams to improve campaign performance and user acquisition strategy.
• Support global market expansion by identifying new growth opportunities across different regions.
• Ensure accurate tracking and attribution using tools such as AppsFlyer, GA4, or similar platforms.
• Stay up to date with industry trends, platform updates, and best practices in mobile performance marketing.

Requirements:
Educational & Professional Background

• Bachelor’s degree in Marketing, Business, Data, or a related field.
• 2–4 years of experience in mobile user acquisition, performance marketing, or app growth.
• Experience managing paid campaigns for mobile apps is strongly preferred.

Technical Skills

• Hands-on experience managing campaigns on Google App Campaigns, Apple Search Ads, Meta Ads, or TikTok Ads.
• Experience optimizing toward revenue or in-app events (not only installs)
• Understanding of mobile attribution and tracking tools such as AppsFlyer, Adjust, or similar platforms.
• Basic understanding of App Store Optimization (ASO) including keyword optimization and store listing experiments (CPP / CSL)
• Strong analytical skills and ability to interpret performance data
• Experience managing campaign budgets and optimizing toward performance targets (CPA, ROAS, ROI, LTV).

Creative & Optimization Skills

• Understanding of performance creative testing and optimization.
• Ability to translate data insights into campaign optimization strategies.
• Familiarity with A/B testing methodologies for campaigns and creatives.

Soft Skills

• Strong attention to detail, especially when managing campaign budgets and performance metrics.
• Curiosity and a test-and-learn mindset to continuously improve campaign performance.
• Ability to work in a fast-paced, data-driven environment.
• Strong communication skills and ability to collaborate with data, product, and creative teams.

Nice to Have

• Experience in travel, marketplace, or e-commerce apps.
• Basic SQL knowledge is preferred
• Familiarity with SKAdNetwork (SKAN) or iOS privacy frameworks.
• Experience managing global campaigns across multiple markets.

Certifications in Google Ads, Apple Search Ads, or other marketing platforms.

Benefits:
• Engaging work on a product that enables millions of travelers to book their trips daily
• Full-time remote working - 5 days week, 8 hours per day
• Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
• Internal growth and internal mobility opportunities;
• Competitive annual leave, sick leave, and public holidays;
• Annual company offsite in Thailand.

What should I do to dive into 12Go company culture?
Apply! Update your CV and get ready to experience the best interview flow with our top talents.

We can’t wait to see you and share this awesome adventure together!