APAC Publishing Manager, WR (Contract)

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.
We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As a Publishing Manager on the Wild Rift Team, you will report into the Regional Product Publishing Lead of Wild Rift APAC of the team. You’ll be responsible for overseeing the marketing and publishing initiatives for Wild Rift in the Philippines and also extending towards the APAC region. You will help shape the branding of games & products like League of Legends: Wild Rift and ensure successful delivery of marketing contents and campaigns by working with internal teams and third-party operators in the Philippines
You’ll join a tight-knit group of exceptionally bright-minded individuals who share our prioritization of player experience, rejection of convention, and passion for gaming. Riot Games Philippines is dedicated to creating tailored player experiences that show local players they aren’t lost in translation.

Responsibilities:

• Develop branding and marketing strategies for League of Legends: Wild Rift in the Philippines and other APAC priority markets. Evaluate, advocate, and drive new initiatives that elevate and reinforce the games brands

• Lead the execution of branding and marketing programs to promote our games in collaboration with APAC teams as well as local agencies

• Manage contracts, budgets and vendor relationships. Oversee the development of local marketing assets to ensure they are of the highest standards and in alignment with our brand guidelines

• Lead a team of vendors, contractors and Rioters as well as manage and assess their performance on a day-to-day basis

• Manage the communication pipeline and coordinate communication across various channels such as social media and web.

• Manage the content roadmap and publishing plans, and align them with multiple stakeholders

• Own channel executions and content operations and trafficking adhering to the Global Product Strategy

• Establish and use KPIs to steer our marketing efforts to maximize performance

Required Qualifications:

• Experienced marketer with a bachelor’s degree and 5+ years of marketing experience in a relevant field

• Experience in Mobile Publishing. Understand mobile publishing and is committed to leveling up the mobile publishing capability of the team in partnership with our Product Team

• Experience in Working and Guiding Vendor Agencies on Campaigns and projects. Experience working with a creative agency and ensuring that the strategic and go-to-market brief is clear for execution

• Fluent in written and spoken English communication as well as proficient in Filipino.

• Strategic and insight-informed with ability to see the big picture and utilize suite of skills to level up our channels; Root these insights in strong analysis metrics and stats and know how to turn an insight into a big idea.

Desired Qualifications:

• Experience working on cultural brands that serve passionate audiences

• Experience working on products at all stages of development

• Experience facilitating and working with creative professionals

• Organizational management skills

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!