APAC Director, Performance Media

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Description:

• This senior leadership role, Performance Media Activation Director, reports to the VP Global Media & Sponsorships.
• ​​​Lead the strategic activation of the regional media capability,​​ ensuring regional programs reflect Global COE vision, championing and embedding buying-group-led media strategy within holistic media planning,  while maximizing local account-based buyer group pipeline velocity​​​ and brand KPIs.​​​
• Mission: Collaborate with Integrated marketing team to drive measurable media outcomes, increase pipeline velocity, and gain competitive advantage via highly-targeted Buyer Group media strategy and ABM at scale across all outsourced paid media channels, in partnership with the agency and program leaders.
• Establishes a technology and AI-first approach with the media agency, aligning execution with ServiceNow's ethos for market differentiation.
• Leads the (APAC) Media Activation for performance programs, manages the strategic and financial media agency relationship, ensures global quality execution, and fosters deep partnerships across IMC, Audience, and Data & Analytics teams.

Responsibilities:

• Works with VP of Global Media and Sponsorships, and other regional directors to Define the strategic roadmap for the COE, focusing on global process excellence and building expertise in highly-targeted, multi-channel B2B media.
• ​​​​Direct regional agency performance and strategic alignment,​​ governing the local application of global SOWs and ensuring regional strategies meet global performance benchmarks and budgeting requirements.
• Establish governance for media agency insights generation, ensuring efficient delivery to Audience Intelligence for Connection Strategy.
• Own planning, forecasting, and reconciliation of the global media activation budget, maximizing ROI across Buyer Groups and countries.
• Direct the synthesis of data to create an executive-level performance story demonstrating media's contribution to GTM success.
• Partner with Audience Intelligence, IMC, and Digital Experience leaders to ensure synchronized media execution across the customer journey.
• Educate ONE Team and regional leaders on high-impact performance media opportunities to maximize adoption and return.
• Partner on the AdTech roadmap and ensure data flow and integrity for accurate targeting and cross-channel measurement.
• Lead, mentor, and coach the Global and Regional Media Activation team, ensuring clear roles, high performance, and deep expertise.
• Govern the strategic use of AI and machine learning in media execution, evaluating agency performance for efficiency and competitive differentiation.

Key outputs:

• Activation COE Strategy & Capability Roadmap
• Global/Regional Media & Partner Relationship Strategy
• Global/Regional Activation Governance Model
• Strategic Performance & Optimization Report
• AI & Innovation Adoption Framework
• Channel Insight Governance Framework

Skills and Competencies:

Hard Skills:

• Global Media Agency Governance & Financial Management
• Global Paid Media Portfolio Strategy & Oversight
• Advanced ABM/Buyer Group Media Strategy
• AI/ML Media Strategic Governance and Evaluation
• AdTech Strategy & Data Flow Architecture

Soft Skills (Leadership Competencies):

• Vision & Strategic Planning
• Executive Communication & Influence
• Governance & Process Design
• Accountability & Risk Management
• ​​Talent Leadership & Capability Building​​​
• ​​​​Proven expertise in regionalized media activation leadership ​​and the strategic orchestration of distributed agency teams​​​

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

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