Analytics Manager

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, technology, and AI to make a mark on our communities—our coworkers, our clients, our industry, and our neighbors. We relentlessly pursue (and share) the truth, bringing together millions of data points from quantitative and qualitative sources, enhanced by responsible, human-centered AI. Our purpose is to unlock potential across these communities, envisioning a world where doing the right thing is intuitive and informed.

At Seer, we see AI as a catalyst for innovation, collaboration, and creativity. Regardless of your division or discipline, leveraging AI is a core part of how we deliver smarter, faster, and more strategic outcomes for our clients. Our AI Council drives company-wide integration by focusing on education, purposeful implementation, and continuous learning — ensuring that AI is embedded in how we think, operate, and grow.

If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday—keep reading.

Seer is a remote-first agency and a Certified B-Corp, with team members across the country. If an office environment is more your style, this position can also sit in our HQ office in Philadelphia. We can only consider candidates based in the US who can work continental US-based hours.

You, the Analytics Manager of our dreams, are the connective tissue between business strategy, customer behavior, experimentation, and measurement. You understand that modern analytics goes far beyond implementation, it requires helping clients navigate increasingly fragmented, AI-influenced customer journeys while building measurement strategies that drive confident decision-making.

In this role, you will architect measurement solutions, lead experimentation initiatives, validate marketing hypotheses, and help clients understand the causal impact of their digital investments. You’ll work closely with clients and internal teams to develop scalable analytics frameworks, implement advanced tracking strategies, and evolve how organizations measure success in an AI-powered world.

This is an Account Manager role at Seer, you are a client-facing practitioner who owns relationships, drives strategy, and delivers results. You are equally comfortable discussing data layers and tag governance as you are facilitating conversations around KPIs, GEO test design, incrementality, and business outcomes.

Role Highlights:
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Partner directly with clients to develop and operationalize GEO measurement strategies across AI-powered search experiences

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Support Seer’s GEO Test & Learn initiatives by defining hypotheses, establishing testing methodologies, identifying success metrics, and evaluating causal relationships between marketing activities and business outcomes

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Distinguish correlation from incrementality through thoughtful experimental design and analytical rigor

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Work cross-functionally with SEO, Paid Media, Creative, and Data teams to evaluate how AI-driven customer experiences influence awareness, behaviors, conversions, and loyalty

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Help clients evolve beyond traditional funnel reporting toward modern measurement frameworks that reflect nonlinear customer journeys

• Use Claude and other AI tools to generate analytical outputs, then translate those findings into clear, confident narratives for client stakeholders and executive audiences

Essential Skills:
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You have deep expertise in platforms such as Google Analytics 4 and Adobe Analytics, including implementation, auditing, QA, and strategic measurement planning

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You have experience designing scalable measurement frameworks tied to business outcomes rather than vanity metrics

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You have experience designing and evaluating Test & Learn programs, including hypothesis development, success criteria, incrementality measurement, and causal inference methodologies

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You are eager to learn GEO (Generative Engine Optimization) measurement. This is an emerging discipline and we will build this capability together. What matters is your curiosity and analytical instincts, not existing credentials

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You have Tag Management System (TMS) strategy & expertise with platforms such as Google Tag Manager, Tealium iQ, and Adobe Launch

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You have exposure to JavaScript, HTML, CSS, Dev Tools, and data layer architecture

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You are comfortable working in BigQuery or similar cloud data warehouses to query, validate, and interpret measurement data

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You have strong communication skills with the ability to explain technical concepts and analytical findings to non-technical stakeholders, including executive audiences

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You have advanced analytics implementation expertise involving behavioral tracking, ecommerce measurement, experimentation frameworks, and business outcome measurement

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You are comfortable discussing incrementality, lift analysis, holdout methodologies, and causal inference concepts

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You have the ability to work effectively in AI tools particularly Claude to accelerate analysis, structure findings, and produce client-ready outputs

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You have strong organizational and project management capabilities

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You are able to communicate effectively with technical and non-technical stakeholders, including translating data findings into executive-ready narratives

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You have a genuine curiosity around emerging AI technologies and how they impact discoverability, customer behavior, and digital measurement

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You have a passion for mentoring teammates and elevating analytics capabilities across teams

30/60/90 Day Goals:
Within 30 Days

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Develop a strong understanding of Seer’s analytics methodologies, client portfolio, and AI/GEO measurement philosophy

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Begin contributing to implementation audits, QA processes, and measurement strategy engagements

Within 60 Days

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Independently manage analytics workstreams across multiple client engagements

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Participate in GEO measurement initiatives and experimentation planning sessions

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Support hypothesis creation, KPI selection, and test design for client optimization programs

Within 90 Days

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Lead measurement strategy conversations with clients

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Independently support GEO Test & Learn engagements from planning through analysis

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Help clients interpret experimental outcomes and translate findings into actionable next steps

Benefits & Compensation:
• Total compensation for this role is 75,000-95,000

• Your final offered compensation will be determined by your skills and experience

• Evaluation of comp at least once a year

• Benefit highlights

Ready to apply? Ditch the cover letter — we don’t need it. We’d rather see your AI chops. Use our Marketing Career AI Self-Assessment GPT to find out where you land on the AI marketing maturity curve and share your results with us. Our team is excited to read your application responses and will be using them to help determine who we’d like to meet with!

Have questions about recruitment at Seer? Check out our Custom GPT: Guide to Talent Acquisition at Seer to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.

As a B-Corp Certified organization, we are committed to creating an inclusive environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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