Analytics Manager - Adtech

Confidential

New York City, New York, United States permanent

Posted: March 17, 2026

Job Description

About Verve

Verve is building a more efficient, privacy-first advertising ecosystem. By integrating premium data, supply, and demand across screens and environments, Verve enables advertisers and publishers to transact with greater transparency, performance, and scale.

Verve’s ecosystem includes leading SSPs — Smaato, PubNative, and LKQD — delivering omnichannel reach across Mobile, Desktop, CTV, and DOOH. With 30 global offices and a rapidly growing demand marketplace, Verve is trusted by 90 of the top 100 U.S. advertisers, 4,000+ publishers worldwide, and the industry’s leading demand-side platforms.

Role Overview

The Marketplace Analytics Manager focuses on the health and efficiency of our programmatic exchange. You will support the Marketplace team by identifying trends in supply and demand, maintaining operational parity across different tech stacks, and ensuring the platform remains profitable through data-driven adjustments.

Key Responsibilities

Marketplace Performance Monitoring:

• Track key exchange metrics such as bid rates, win rates, and clear rates to ensure stable performance.

• Identify anomalies in daily revenue or volume and work with account teams to investigate causes.

• Monitor traffic quality signals and provide data to support internal quality standards.

Yield Support & Margin Maintenance:

• Analyze publisher and DSP combinations to ensure performance targets are being met across business units.

• Identify segments where current settings may be impacting competitiveness or profitability.

• Measure the impact of optimizations and floor changes to ensure they align with broader business goals.

Operational Efficiency:

• Support "Traffic Shaping" efforts by identifying low-value or redundant request volume to optimize infrastructure costs.

• Maintain mapping tables and metadata to ensure reporting accuracy across migrated platforms.

• Assist in the review of app-ads.txt and sellers.json files for supply-side transparency.

Cross-Functional Reporting:

• Develop and maintain dashboards for internal teams to visualize marketplace trends.

• Provide ad-hoc data extracts for Business Development and Account Management teams to support client reviews.

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