Analytics Implementation Specialist

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

Job Title: Analytics Implementation Specialist

Team: Marketing Sciences Unit

Role Overview:

We are seeking an experienced and detail-oriented Analytics Implementation Specialist to join our team. In this role, you will develop and manage analytics plans within globally aligned guidelines, ensuring robust implementation and accurate reporting for our digital properties. Your expertise will drive data accuracy, media tagging, and collaboration across teams to support impactful insights and decision-making.

Key Responsibilities:

• Develop Analytics Plans: Create analytics implementation strategies aligned with global standards and business objectives.

• Tagging & Implementation: Collaborate with IT and publishing teams to ensure analytics tagging is implemented per requirements.

• Data Accuracy: Maintain and monitor data accuracy in website reporting to ensure trustworthy insights.

• Third-Party Tag Management: Implement and manage third-party media tags (e.g., Google Ads, Campaign Manager, Facebook) and partner with media teams to ensure accuracy and uptime.

• Technical Collaboration: Work closely with cross-functional teams to ensure smooth deployment of analytics and tagging solutions.

• Periodic Audits: Periodically audit implementation, always seeking opportunities to improve site speed and conversion rates.

Required Skills and Experience:

• Adobe Launch & Adobe Analytics: Strong hands-on experience in deploying and managing analytics solutions using Adobe Launch and Adobe Analytics.

• Media Tagging Expertise: Experience working with media tags and platforms, such as Google Ads, Campaign Manager, and Facebook.

• Attention to Detail: Proven track record of ensuring data accuracy and reliability in analytics and reporting.

Nice to Have:

• Server-Side Analytics: Familiarity with server-side analytics implementation is a plus.

• Adobe Event Forwarding Projects: Experience with Adobes Event-Side Forwarding projects is a great advantage.

• Experience on WebSDK is essential

Data Science & Analytics - Other

Advertising & Marketing (Digital Marketing)

Data Science & Analytics

Full Time, Permanent

Data Science & Analytics - Other

Education

Any Graduate

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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