Analytics Engineer - Marketing

About us

LifeMD is a leading digital healthcare company committed to expanding access to virtual care, pharmacy services, and diagnostics by making them more affordable and convenient for all. Focused on both treatment and prevention, our unique care model is designed to optimize the patient experience and improve outcomes across more than 200 health concerns.

To support our expanding patient base, LifeMD leverages a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, a 22,500-square-foot affiliated pharmacy, and a U.S.-based patient care center. Our company — with offices in New York City; Greenville, SC; and Huntington Beach, CA — is powered by a dynamic team of passionate professionals. From clinicians and technologists to creatives and analysts, we're united by a shared mission to revolutionize healthcare. Employees enjoy a collaborative and inclusive work environment, hybrid work culture, and numerous opportunities for growth. Want your work to matter? Join us in building a future of accessible, innovative, and compassionate care.

About the role

The Analytics Engineer, Marketing is a SQL expert with a background in marketing data and analytics. This role will be responsible for analyzing data and supporting frameworks to assist the marketing team and drive performance across paid media, email marketing, and customer acquisition funnels. This role will work closely with LifeMD’s media buyers, email marketing teams, and business leaders to report on campaign performance and measure the effectiveness of new product launches. The ideal candidate will combine technical expertise with strong analytical skills and clear communication to support decision-making and drive measurable business outcomes.

Responsibilities

Data Ingestion and Manipulation:

• Write SQL code and implement ingestion strategies to fetch data from source systems and prepare it for analysis

• Use an AI-first development strategy to fasttrack code changes and reporting
• Build and maintain existing data pipelines using advanced SQL to ensure consistent reporting and enable ad-hoc analyses
• Apply data-generation best practices (normalization, logging tables, soft delete) to help produce high quality data from internal systems

Performance Marketing:

• Analyze paid media campaigns, including attribution modeling and ROI analysis, to drive acquisition performance
• Collaborate with media buyers to monitor campaign performance across channels, ensuring alignment with business goals
• Provide insights into funnel performance, from initial engagement through conversion, and identify opportunities for improvement; including building dashboards to measure and communicate marketing performance across campaigns and channels
• Generate actionable insights to support acquisition strategies for new product launches and business initiatives
• Monitor key acquisition and performance-marketing metrics and generate insights to inform decision-making

Email Marketing & Communication Support:

• Partner with the email marketing team to evaluate prospecting campaigns, cross-sells, and retention-based communication initiatives
• Develop metrics and reporting to track the effectiveness of email journeys and customer engagement
• Support the development of data-driven strategies for prospecting sales and retention campaigns

Requirements:
Basic Qualifications:

• 2+ years of experience in roles across analytics and marketing roles, with demonstrated technical expertise
• Proficiency in SQL and experience working with a major BI tool (Looker, Tableau, Power BI, etc.)
• Experience working with multi-touch attribution models
• Ability to distill complex data into actionable insights and communicate effectively with stakeholders

Preferred Qualifications:

• Experience in a D2C E-commerce environment
• Experience with Python and/or R
• Familiarity with email marketing platforms like Braze or Attentive

Benefits:
• Salary: $100K - $130K
• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (Roth 401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Flexible PTO Policy
• Paid Holidays
• Short Term Disability
• Training & Development