Analyst Relations Director

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role

Demandbase is seeking a strategic Analyst Relations Director to lead our global analyst program. Reporting to the VP of Product Marketing, you will architect our market perception and ensure we are recognized as the definitive leader in Smarter GTM, ABM, and B2B Data. You will be a trusted advisor to the C-suite, translating technical roadmaps into market-shifting narratives that compel analysts to advocate for Demandbase as the industry gold standard.

Responsibilities

• Strategic Leadership: Lead a multi-year AR strategy that shifts the market narrative to Demandbase as the AI GTM solution

• Executive Advocacy: Coach the CEO, CMO, and CTPO for high-stakes briefings and strategy days to ensure consistent, high-impact messaging.

• Evaluation Leadership: Lead cross-functional teams to secure "Leader" positions in major reports (e.g., Gartner Magic Quadrants, Forrester Waves).

• Roadmap Influence: Synthesize analyst feedback to provide actionable insights that directly influence product development and innovation.

• Sales Enablement: Partner with Sales to leverage analyst validation as a competitive weapon and support high-stakes deal cycles.

• Narrative Development: Translate complex technical innovations into differentiated, value-based storylines for the analyst community.

• Program Management: Manage the AR budget, agency relationships, and a world-class customer reference program.

• Measurement: Establish KPIs to track sentiment shifts, analyst recommendation frequency, and direct contribution to the sales pipeline.

Qualifications

• Experience: 8–10+ years in AR or Product Marketing within B2B SaaS (Martech/Salestech preferred).

• Proven Success: A track record of securing "Leader" placements in top-tier Gartner and Forrester evaluations.

• Executive Presence: Extensive experience advising C-level executives and building consensus across leadership teams.

• Storytelling: Mastery in distilling technical product features into compelling, high-level business visions.

• Cross-functional Leadership: Expert at leading large teams through high-pressure, deadline-driven evaluation cycles.

• Analytical Mindset: Ability to translate vast analyst feedback into clear strategic themes for internal stakeholders.

• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Benefits

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.