Analyst, Insights & Measurement, Streaming & Partnership Insights

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. 

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities.

We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBCUniversal is seeking an Analyst for their Insights & Measurement team to assist in developing data and insights-driven research solutions to support ad sales objectives, educate the marketplace, and favorably position the NBCU streaming portfolio within the larger streaming space.

Platform positioning is only as strong as the insights behind it. Your work will directly influence how we articulate the Peacock and NBCU streaming endpoints (Free Ad-Supported TV and Social) value proposition, how we differentiate in a crowded landscape, and how we measure the impact of our strategic choices. You will help ensure the NBCU streaming products not only compete—but stand out.

As an Analyst, you will be responsible for producing reporting insights of NBCU streaming based on viewership and consumption data, as well as position against competitors in the space. You'll also collaborate closely across Insights & Measurement, Sales, Marketing and other internal teams to effectively position NBCU within the media landscape.

Ideally, you will have experience using research and analytics to develop data-driven business insights and have a passion for connecting metrics to meaning.

Duties and Responsibilities

• Assist the Insights & Measurement team in creating actionable insights and compelling narratives to support Peacock, FAST (Free Ad-Supported TV) and Social sales efforts
• Help maintain weekly, quarterly, and ad hoc research reports leveraged by the wider team in developing “sellable” insights and educating the marketplace
• Collaborate with individual sales team members to develop insights/stories to support individual client initiatives
• Leverage first-party, syndicated, and custom research tools to surface audience insights and explore shifts in media consumption behaviors and preferences
• Develop timely content, consumer, and category insights to address ad-hoc requests, particularly related to digital and social partnerships (e.g., YouTube, TikTok, FAST channel distribution and emerging video partnerships)
• Collaborate with research counterparts in other functions of the organization to infuse their internal knowledge into sales-focused narratives
• Contribute to larger NBCU initiatives and thought leadership when needed

• 1+ year of work experience or a comparable internship at a media company, agency, sales organization, or in a research capacity
• Bachelor’s degree preferred, ideally in Communications, Marketing, Media, Economics/Finance, Math, Statistics, Psychology, or a related field
• Strong computer skills, particularly working knowledge of Excel and PowerPoint (formatting data, creating charts/graphs, using formulas and pivot tables)
• Ability to think both analytically and narratively
• Ability to balance multiple projects and make priority adjustments as deadlines shift
• Comfortable with collaboration, and willing to partner with fast-paced, high-performing sales and marketing teams
• Comfortable being client-facing and presenting to internal and external stakeholders
• Background in analytics and/or media math preferred
• Prior experience with media tools (e.g., Nielsen NPower, comScore, SCR Talkwalker) and other syndicated research applications (e.g., MRI, GWI, YouGov) a plus
• Knowledge of Tableau a plus

Desired Characteristics

• Ability to pair solid analytic skills with creative storytelling – data should be more than just a number on the page
• Ability to communicate research findings to stakeholders in a clear, easy-to-understand format
• Ability to identify what makes insights “sellable” and actionable
• Strong organizational skills & Rigorous attention to detail
• Extremely strong oral and written communication skills
• An innate curiosity and a desire to develop research skills Entrepreneurial spirit who seeks opportunities to be proactive
• A team player who collaborates well with others, both on the immediate team and with other areas of the organization
• Passion for the television, media, and entertainment business
• Interest in the evolving media landscape and cross-platform media trends

Additional Requirements

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $62,000 - $80,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].