Analista de Planificación Digital para Ecommerce & Retail Media

Wppmedia

Montevideo, Uruguay (Montevideo) permanent

Posted: April 22, 2026

Required Skills

Job Description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media Uruguay, parte del grupo líder mundial WPP, busca innovadores para impulsar el éxito digital de nuestros clientes. Somos una agencia estratégica que conecta marcas con audiencias a través de soluciones de medios de alto rendimiento.

Buscamos un/a Analista de Planificación Digital para Ecommerce & Retail Media que brinde soporte clave en la estrategia, ejecución y optimización de iniciativas digitales para nuestros clientes. Este rol es esencial para la gestión de campañas, el análisis de datos y la mejora continua en plataformas de e-commerce y retail media.

Responsabilidades Clave:

• Soporte Estratégico e Implementación: Colaborar en estrategias de E-commerce y Commerce Media en plataformas como Amazon, Mercado Libre y sitios propios. Apoyar el análisis de consumidor y tendencias.

• Ejecución y Optimización: Gestionar y optimizar campañas publicitarias en Amazon Ads (Sponsored Products, Brands, Display) y Mercado Ads. Asistir en la supervisión de UX y optimización de contenido e-commerce, utilizando herramientas de reporting y analítica web (ej. Google Analytics, CRO).

• Análisis y Reportes: Analizar datos de rendimiento de sitios y campañas, identificando oportunidades de optimización. Monitorear métricas clave (ROAS, ACOS, tasas de conversión) y generar reportes para el equipo y clientes.

• Colaboración y Comunicación: Colaborar con equipos internos y externos, comunicando hallazgos y el estado de las iniciativas de forma efectiva.

Requisitos y Habilidades Deseadas:

• Experiencia: 1-2 años en marketing digital, e-commerce o gestión de campañas de performance (preferentemente en agencias).

• Conocimientos: Familiaridad con plataformas e-commerce y experiencia en campañas de Amazon Ads y Mercado Ads. Manejo de Google Analytics (GA4). Conocimiento de CRO valorado.

• Habilidades: Capacidad analítica, orientación a resultados, resolución de problemas y adaptabilidad a entornos dinámicos de agencia.

• Idiomas: Español fluido, Inglés técnico (lectura).

• Formación: Grado universitario en Marketing, Publicidad o afines.

Qué Ofrecemos en WPP Media Uruguay: Un ambiente de trabajo dinámico, crecimiento profesional en una agencia global, oportunidades de formación continua y un paquete de compensación competitivo.

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