AMI Digital & COE Manager

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

About AMI : Allergan Medical Institute (AMI) is a department within Allergan Aesthetics (AA) with a unique offering of first-class medical education to the healthcare professionals (HCPs) in order to increase their knowledge in medical aesthetics and help them develop state of the art clinical practice.

The AMI Digital & COE Manager is a high-impact individual contributor responsible for spearheading the Korea Digital Super gap Strategy through an integrated omnichannel approach. This role focuses on maximizing Healthcare Professional (HCP) engagement by managing the 24/7 AMI Digital World ecosystem and establishing a state-of-the-art physical Center of Excellence (COE).

The successful candidate will manage digital acquisition and advertisement strategies across various social media channels to expand the AMI HCP pool and effectively leverage digital assets against physical training programs.

This position requires a professional with deep expertise in VEEVA, virtual training architecture, and a proven track record in navigating complex regulatory landscapes (MA, Legal, RA, and Compliance) to deliver industry-leading medical education.

1. Digital Ecosystem, Virtual Curriculum & Omnichannel Strategy

•Omnichannel Learning Leadership: Strategically manage and develop AMI Digital World (DW 3.0), providing a seamless 24/7 self-paced learning journey for Healthcare Professionals (HCPs).

•Digital Strategy & Holistic Promotion: Establish and execute robust advertisement and promotion strategies across various social media channels (including Kakao Channel, Instagram, etc.) and SMS management to expand the AMI HCP pool.

•Synergy with Offline Programs: Actively promote and highlight offline programs (Hands-on, Nationwide) through digital channels. This includes pre- and post-event digital engagement, managing "Replay" services on DW3, and leveraging digital assets to maximize the impact of physical training.

•System & VEEVA Mastery: Serve as the technical Subject Matter Expert (SME) for Absorb LMS, PRISM, and VEEVA systems, managing the strict end-to-end approval process for all digital and clinical materials.

•Virtual Training Specialization: Design and execute high-impact webinar series and virtual training formats, ensuring all localized content aligns with the AMI IMCO & Korea strategy.

2. COE Establishment & Facility Strategic Execution

•Greenfield Facility Establishment: Lead the initial setup, demonstration center establishment plan, and operational execution of the AMI COE, ensuring the facility supports 50–100 pax small-group trainings and clinical demonstrations.

•Regulatory & Compliance Orchestration: Navigate complex internal approval gates by collaborating extensively with Medical affairs(MA), Legal, Regulatory Affairs (RA), and Office of Ethics/Compliance (OEC) to ensure 100% adherence to protocols.

•Conflict & Stakeholder Management: Utilize highly skilled communication and negotiation techniques to manage internal conflicts and align diverse interests during the COE’s setup and operational phases.

•Operational Excellence: Oversee the daily operations and maintenance of the COE, ensuring a professional, high-standard environment that reflects the brand's global prestige.

3. Strategic Agility, Collaboration & Dynamic Scope

•Cross-Functional Synergy: Work closely with Hands-on and Nationwide Managers to create a unified educational ecosystem, ensuring digital and offline initiatives are perfectly leveraged against each other.

•Strategic Functional Partnership: Support the AMI Lead as a key functional partner, providing critical expertise in the execution of the annual AMI operating plan.

•Adaptability & Dynamic Scope: Please note that the responsibilities listed above are not exhaustive. This role requires a high degree of adaptability; project details and focus areas may change or expand based on Regional/International guidelines, team strategies, and evolving project requirements.

•Performance Accountability: Manage program budgets, vendor relationships, and AMI dashboards to ensure accurate measurement of ROI and effectiveness.

•Education: Bachelors or equivalent degree, health related (e.g. Medical, Scientific, Nursing, Pharmacy) preferred

•Professional Pedigree:

o10+ years of experience in the pharmaceutical or medical device industry.

o Direct experience in Training Center/COE establishment (from initial setup to launch) is a critical requirement.

o Proven expertise in Multi-Pharma/Device Medical Education, virtual training, and digital curriculum management.

•Digital & Ecosystem Expertise:

oExtensive experience in managing Digital Learning Platforms (LMS) and a holistic Digital Ecosystem. Demonstrated proficiency in developing and executing Social Media Strategies to drive HCP acquisition and engagement.

•Technical & Language Mastery:

oExpert-level VEEVA System proficiency for material approval and compliance management is essential.

o Native-level or exceptional professional English and Korean communication skills for global stakeholder management.

•Compliance & AbbVie Leadership Standards:

o Unwavering Integrity: Must operate with a high level of business ethics and adherence to the Code of Ethics.

o Acting as an Owner: Demonstrates passion for turning strategy into reality while making decisions in the best interest of the company.

Operational Flexibility & Travel Requirements:

o Ability and willingness to work frequent weekends to support major AMI events and training sessions.

o Domestic Travel: Frequent travel nationally (approximately 20%) is required.

o Overseas Travel: Ability to travel internationally 1–2 times per year for global conferences and regional training.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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