AIBC & AGS Paid Media Specialist

About the Role

We are seeking a results-driven Paid Media Specialist to manage and optimize paid advertising campaigns for two of our flagship brands: the AI & Blockchain Conference (AIBC) and the Affiliate Grand Slam (AGS). This role requires a strategic digital marketer who can drive registrations, brand awareness, and engagement across both B2B event properties through data-driven paid media campaigns.

Key Responsibilities

Campaign Strategy & Execution

Develop and execute comprehensive paid media strategies across Google Ads, LinkedIn, Meta (Facebook/Instagram), Twitter/X, and other relevant platforms for both AIBC and AGS events

Create campaign structures aligned with event timelines, targeting early-bird registrations, speaker announcements, and last-minute conversions

Manage monthly and event-specific budgets efficiently, ensuring optimal ROI across both brands

Audience Targeting & Segmentation

Build and refine audience segments for tech innovators, fintech, blockchain professionals, AI enthusiasts (AIBC) and affiliate marketers, iGaming professionals, performance marketers (AGS)

Develop lookalike audiences and custom segments based on past attendee data and industry behaviors

Implement account-based marketing tactics for high-value enterprise targets

Performance Optimization

Monitor campaign performance daily, making real-time optimizations to improve CTR, conversion rates, and cost-per-acquisition

Conduct A/B testing on ad creative, copy, landing pages, and audience segments

Analyze campaign data to identify trends, insights, and opportunities for improvement

Provide weekly and monthly performance reports with actionable recommendations

Creative Collaboration

Work closely with the creative team to develop compelling ad assets that resonate with target audiences in both the tech/blockchain and affiliate marketing sectors

Brief designers on platform specifications, best practices, and campaign objectives

Ensure brand consistency across all paid media touchpoints

Landing Page & Conversion Optimization

Collaborate with web developers to optimise landing pages for conversion

Implement tracking pixels, UTM parameters, and conversion tracking across all campaigns

Conduct heat mapping and user behavior analysis to improve user experience

Budget Management

Allocate budgets strategically across channels, campaigns, and both brands based on performance data

Forecast campaign spend and expected outcomes for stakeholder reporting

Identify opportunities to scale successful campaigns while maintaining efficiency

Industry Knowledge & Innovation

Stay current with paid media platform updates, algorithm changes, and industry best practices

Research competitor strategies and emerging trends in both the tech/blockchain and affiliate marketing spaces

Test new platforms, ad formats, and targeting strategies to maintain competitive advantage 

Required Qualifications

Experience

3-5 years of hands-on experience managing paid media campaigns, preferably in B2B/B2C events, SaaS, or technology sectors

Proven track record of driving event registrations or lead generation through paid channels

Experience managing monthly budgets of $100K+ across multiple platforms

Department: Marketing

Location: Remote or Global Offices

Employment Type: Full-time

Technical Skills

Expert-level proficiency in Google Ads (Search, Display, YouTube) and Google Analytics (GA4)

Advanced knowledge of LinkedIn Campaign Manager for B2B targeting

Strong experience with Meta Ads Manager (Facebook/Instagram)

Familiarity with Twitter Ads, programmatic platforms, and retargeting strategies

Proficiency with tracking and analytics tools (Google Tag Manager, conversion tracking, attribution modeling)

Experience with A/B testing platforms and optimization tools

Analytical Skills

Strong analytical mindset with ability to interpret data and translate insights into action

Proficiency in Excel/Google Sheets for reporting and data analysis

Experience with data visualization tools (Looker Studio, Tableau, or similar)