AI Platforms Product Marketing Manager

Thoughtworks is evolving from a services-led technology consultancy toward a more platform-powered services model, with AI/works™ at the centre of that shift. Launched in January and currently at v1.0, AI/works™ is Thoughtworks’ agentic development platform, enabling our teams to help clients build, run, and evolve industrial-grade systems in the AI era by turning proven engineering practices into a repeatable, governed platform.

As AI/works™ continues to scale, there is a need for a dedicated product marketing role to ensure the platform is clearly positioned, consistently explained and effectively enabled across the business and in the market. The Product Marketing Manager for AI/works™ is responsible for shaping how the platform shows up externally and internally - from positioning and messaging to platform assets and release communication - helping buyers, partners, sellers and practitioners understand its value and differentiation in a fast-moving and highly competitive AI landscape.

Job responsibilities

• Market & Competitive Intelligence
Lead ongoing research on AI platforms, competitors and market trends; convert insights from clients, field and ecosystem into actionable inputs for Product, Marketing and GTM.

• Platform Positioning & Narrative
Define a bold, clear positioning and value narrative for AI/works™, including ICPs, personas and maturity-based messaging.

• Simplified Value Communication
Translate complex AI capabilities into clear, outcome-driven, trust-focused messaging and eliminate ambiguity around what the platform is and isn’t.

• Differentiated Storytelling
Bring platform value to life through compelling, creative execution that demonstrates differentiation (“show, not tell”).

• Roadmap & Release Communication
Partner with Product Management to convert roadmap priorities and releases into external narratives, messaging and enablement assets.

• Release Storytelling Consistency
Own feature framing and value articulation while ensuring consistency across web, sales, analysts and partner communications.

• Platform Assets Ownership
Develop and maintain core assets such as datasheets, solution briefs, demo narratives, playbooks, adoption guides, and platform documentation.

• Sales & Partner Enablement
Enable sales, field and partners with presentations, competitive positioning, comparisons and release-level materials for client conversations.

• Partner & Ecosystem Positioning
Define platform positioning for partners and support co-marketing and partner-led GTM with consistent messaging and proof points.

• Community & Engagement Strategy
Shape audience strategy, value propositions and content themes for engagement channels, partnering with Product/Engineering for execution.

• Cross-Functional Alignment & Operating Model Collaborate with Product, Marketing, regions, AR, campaigns and service lines to ensure consistent platform representation across all GTM activities and channels.

Job qualifications

Technical Skills

• 8–12+ years in B2B product marketing, platform marketing or equivalent roles

• Experience with complex technical platforms (AI, data, cloud, developer-adjacent products)

• Marrying technical understanding with creative, bold platform GTM execution

• Strong systems thinker with the ability to simplify without dumbing down

• Deeply immersed in the AI ecosystem, having deep understanding in core concepts and continuous learning mode

Professional Skills

• Results-driven and highly adaptable to a fast-paced, unstructured environment.

• Ability to work both independently and collaboratively across sales, marketing, and partner teams.

• Comfortable operating in and ability to strongly influence and align across matrixed, global teams teams

• Collaborate with the Platform team to align marketing initiatives with revenue goals, actively contributing to commercial strategy discussions that drive business growth.

Other things to know

Learning & Development

There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.

About Thoughtworks

Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.

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