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AI Marketing Automation Specialist for a USA Client (Remote)

Paired

Guatemala Remote permanent

Posted: March 10, 2026

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Quick Summary

Our AI Marketing Automation Specialist in Guatemala will implement AI-driven solutions to automate workflows and improve GTM strategies for a global client, leveraging innovative social media strategies and top-tier talent.

Job Description

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We are looking for an AI Automation & GTM (Go-to-Market) Specialist across all LATAM to help implement AI-driven solutions across multiple businesses. This role focuses on identifying opportunities to automate workflows, improve marketing performance, and accelerate go-to-market (GTM) execution using AI tools and automation platforms.

You will work directly with the founder across several companies, acting as a hands-on AI operator and strategic problem solver. The ideal candidate has a strong combination of AI automation skills and marketing/GTM experience, with the ability to analyze business processes, identify opportunities for automation, and implement practical AI-driven solutions.

This role requires someone who is creative, self-driven, and comfortable working independently, while proactively suggesting ways to improve operations, marketing, and growth through AI.

Key Responsibilities

• Analyze business workflows and identify opportunities to implement AI and automation across operations and marketing processes
• Build AI-powered landing pages and marketing funnels
• Use AI tools to optimize marketing copy, messaging, and content
• Implement automation systems to streamline repetitive business tasks
• Support go-to-market (GTM) initiatives using AI-driven marketing strategies
• Build or deploy AI automations, agents, or workflows that improve efficiency and growth
• Assist with product launches and user acquisition strategies using AI
• Research and test new AI tools, automation platforms, and emerging technologies
• Document processes and create repeatable AI-driven workflows across multiple companies


Requirements:
• Proven experience implementing AI automation in business or marketing workflows
• Strong understanding of AI-driven marketing and GTM strategies
• Experience creating AI-powered landing pages, funnels, and marketing content
• Proficiency with AI tools and automation platforms (examples include ChatGPT, Claude, Zapier, Make, OpenAI APIs, etc.)
• Experience building AI workflows, automations, or AI agents
• Ability to analyze business operations and identify opportunities for automation and optimization
• Experience using AI to support user acquisition, paid growth, or product launches
• Highly self-driven and proactive, with the ability to work independently
• Strong problem-solving mindset and comfort experimenting with new AI technologies
• Excellent communication and documentation skills

Nice to Have

• Experience building AI-powered growth systems or marketing automations
• Familiarity with AI content generation, AI copywriting, and AI funnel optimization
• Experience launching products or scaling paid user acquisition using AI
• Background in growth marketing, product marketing, or startup operations


Benefits:
• USD Salary.
• Ability to work remotely.

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