AI/LLM SEO Expert, Global

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We seek an AI/LLM SEO specialist who combines machine learning engineering expertise with advanced SEO knowledge to build scalable automation systems that drive organic growth. This role architects and deploys Python-based SEO tools, LLM-optimized content strategies, and ML-powered analysis frameworks to accelerate our market share growth in organic search traffic.

Responsibilities::
• Build automated SEO monitoring and diagnostic systems using Python, BigQuery, and ML frameworks to analyze 500K+ pages at scale
• Develop LLM-optimized content strategies targeting AI Overviews, ChatGPT, Perplexity, and other generative search platforms
• Design and implement ML-based internal linking recommendation engines (graph databases, semantic similarity models) to replace manual link building
• Create automated content quality assessment systems using NLP/LLM APIs to identify thin content, duplicate issues, and optimization opportunities
• Build custom SEO APIs and MCP servers integrating Google Search Console, Ahrefs, DataForSEO, and internal analytics for Claude/AI agent workflows
• Develop Python scripts for log file analysis, crawl pattern optimization, and automated technical SEO auditsEngineer real-time performance dashboards combining organic traffic, conversion attribution, and competitive positioning metrics
• Implement E-E-A-T signal optimization through automated authorship systems, schema markup generation, and structured data validation
• Train and deploy ML models for keyword clustering, search intent classification, and cannibalization detection across multi-language content
• Build automated QA frameworks for SEO validation in CI/CD pipelines (schema testing, hreflang validation, indexation checks)

Requirements::
• 5+ years combining software engineering/ML with hands-on SEO execution (not just theory)
• Strong experience with BigQuery, SQL, and data warehouse architectures for SEO analytics
• Strong Python programming experience: pandas, scikit-learn, API integrations, web scraping, data pipeline orchestration
• Understanding of NLP, semantic search, entity recognition, and knowledge graph concepts
• Deep understanding of LLM architectures, prompt engineering, and RAG systems for search optimization
• Proven experience building SEO automation tools that drive measurable organic traffic growth
• Expertise in SEO APIs: Google Search Console API, Ahrefs API, DataForSEO, custom crawler development
• Experience with cloud platforms (GCP/AWS) and workflow orchestration (Airflow, Cloud Composer)
• Demonstrated ability to translate business requirements into technical specifications and working code
• Familiarity with modern web technologies: JavaScript rendering, SSR/CSR, Core Web Vitals optimization
• Experience in cryptocurrency/fintech industry is a strong plus
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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