AI Lead Creative

Superside is looking for a Lead Creative with a passion for Generative AI to shape creative excellence across branding, landing pages, ads, social, print, and presentations. You’ll guide a global team of top-tier creatives, combining strategic leadership with hands-on craft to deliver human-centered, high-impact work for leading brands worldwide.

This role sits at the intersection of creativity and innovation, elevating creative quality while helping evolve our capabilities through the thoughtful use of AI tools. You’ll act as both a mentor and a maker, fostering collaboration, empathy, and clarity across every project. You bring curiosity, composure, and humility to your leadership, helping others grow while delivering consistently outstanding creative work.

What you’ll do :
• Generate and refine visual concepts using AI tools (e.g., text-to-image, text-to-video, layout automation).
• Experiment with emerging AI workflows, identifying ways to enhance quality, efficiency, and creative expression.
• Integrate AI-assisted assets into creative workflows while preserving brand integrity and human emotion.
• Guide creative direction and ensure every project connects back to strategy and purpose.
• Build trust through thoughtful client communication and calm, solution-oriented leadership.
• Foster a psychologically safe, inclusive environment that encourages shared ownership and diverse perspectives.
• Connect creative ideas to broader business goals, using data and insight to shape storytelling.
• Encourage reflective, intentional decision-making within your team.
• Partner cross-functionally to create holistic, insight-driven creative solutions.
• Coach and inspire designers, balancing encouragement with actionable, growth-oriented feedback.
• Recognize and celebrate creative contributions, strengthening team connection and morale.
• Lead by example: you stay grounded under pressure, approach challenges with curiosity, and uplift others in the process.

What you’ll bring:
• Excellent English communication skills, with the ability to express creative ideas clearly and supportively.
• 5+ years of experience as a creative lead or similar, with a strong history of guiding diverse, multidisciplinary teams.
• A strong portfolio showcasing creative excellence across branding, presentations, and advertising, with examples of AI-enhanced work.
• Advanced skills in design tools, including Adobe Creative Suite, Figma, and presentation platforms.
• Proficient in using AI tools as part of a thoughtful and intentional creative workflow.
• Experience leading project teams, mentoring peers, and contributing to a shared creative vision.
• A collaborative, ego-free approach with the ability to listen actively, adapt easily, and foster trust through empathy and clarity.
• Comfortable engaging with internal and external partners in both creative and strategic discussions.
• Proven ability to manage multiple projects with attention to detail, creative integrity, and team well-being.