AI and Content Creation Specialist

About WPP Media     

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.     
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com     
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:     

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.    

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.    

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.     

Role Summary and Impact    

We are seeking an AI & Content Creation Specialist, a curious and proactive emerging talent ready to make an impact within our dynamic creative team.

This position offers a unique blend of innovative, AI-driven content generation and agile, real-time content production. We are looking for a hybrid profile, shaped by technological evolution: someone who spends the morning generating impossible visuals with AI for a pitch and the afternoon backstage at an event, editing a Reel in 10 minutes to publish in real-time on a client’s social channels.

You will work cross-functionally across various clients, with a primary focus on our social retainer accounts.

Key Responsibilities

• Specialize in utilizing WPP Open (WPP Group's AI platform) to generate visual assets, storyboards, mood boards, videos and finished social content to support the creative output.

• Act as our "eyes on the ground" during events. Create real-time coverage, develop snackable social content (e.g. Reels, TikToks, "run & gun" interviews), and execute light photo/video shoots (e.g. backstage).

• Support the ideation and drafting of creative editorial plans in collaboration with the Art and Copy teams.

• Actively contribute to the creation of social media strategies and special activations, bringing fresh perspectives on trends and formats.

Requirements

• 1-2 years of relevant experience or a strong portfolio demonstrating high potential. We value enthusiasm and tech-savviness over long seniority: we want someone we can help grow, who can in turn help us master the technologies of tomorrow.

• Excellent understanding of social media platforms, current trends, visual languages, and best practices (TikTok, Instagram, etc.).

• Proficiency with Adobe Creative Suite (e.g., Photoshop, After Effects, Premiere) is essential.

• Familiarity with AI platforms used to support production processes and mastery of smartphone video editing tools (e.g., CapCut or similar) is required.

• Strong collaborative spirit, proactive attitude, and ability to work effectively within a fast-paced creative team.

• Good English language proficiency to facilitate international communication and participation in WPP Open training sessions.

Life at WPP Media & Benefits    

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.      

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.     
    
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.     

While we appreciate all applications received, only those candidates selected for an interview will be contacted.     

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