Affiliate Strategy & Optimization Manager

Role’s Mission

At Aplazo, our mission is to empower financial access, opportunity, and freedom by connecting people and businesses in Latin America through fair, simple, and transparent financial solutions, and we are looking for an Affiliate Strategy & Optimization Manager.

Aplazo’s affiliate channel sits at the intersection of performance marketing, product value optimization, and merchant partnerships. This role will own the end-to-end affiliate program strategy, execution, measurement, and growth, working closely with product, marketing, network partners, and merchant stakeholders.

To be successful, you are expected to set a strong tone of leadership, team collaboration, attention to detail, and dedication to quality. You should be self-motivated, proactive, excel at communication, empathetic, and driven to achieve. You also need to exude strong teamwork and collaboration skills, including the ability to mentor and be mentored. 

Key responsibilities

Program Strategy & Revenue Optimization

Lead the design and execution of Aplazo’s affiliate strategy to maximize revenue generation across BNPL, Virtual Card, and other products.

Partner with Product, Marketing, and GTM teams to integrate affiliate insights into product value propositions and roadmap decisions.

Define and refine program structure, incentives, and revenue-share models with affiliate partners.

Network & Merchant Account Management

Serve as the primary day-to-day operator for affiliate networks (e.g., Awin, Impact, Admitad, Soicos) and individual merchant programs.

Negotiate commercial terms, placements, and promotional opportunities with merchant partners and network account teams.

Develop and maintain long-term relationships with affiliate partners, ensuring mutual growth objectives are met.

Performance Monitoring & Optimization

Establish clear KPIs and monitor performance across channels, campaigns, and partners (e.g., revenue, GMV, conversion rates, engagement).

Conduct continuous optimization of affiliate placements, creatives, offers, and incentives based on data insights.

Work closely with the Business analytics team Build dashboards and reporting processes to communicate performance and forecasts to leadership.

Cross-Functional Collaboration

Work closely with Product, Marketing, CRM, Analytics, and Merchants to synchronize affiliate initiatives with broader growth strategies.

Educate internal teams about affiliate mechanics, impact, and performance drivers.

Coordinate campaign launches, promotions, and seasonal pushes to maximize affiliate impact.

Requirements 

Must have

Experience in affiliate marketing, digital partnerships, or performance marketing, ideally including work with affiliate networks or affiliate program management.

Excellent analytical, communication, and relationship-building skills.

Ability to develop strategies that deliver performance growth and commercial impact.

Strong understanding of affiliate tracking, attribution, commission structures, and revenue share models.

+5 Years of experience

Technical skills: +3 years in digital marketing and affiliate marketing roles 

Soft skills: Strong commercial and negotiation skills, data-driven, structured decision maker, collaborative and cross-functional by default, high ownership and accountability mindset and being comfortable operating in ambiguity

Nice to have

Proven track record in negotiating with partner networks and merchant stakeholders.

Experience using affiliate platforms (e.g., Awin, Impact, Admitad) and analyzing affiliate performance data.

Languages: 

Spanish

English - advanced

Personal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplaz, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice.

Aplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic. Selection is based solely on the qualifications and merits of the candidates.