Affiliate Marketing Manager

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.

About the Role

We’re hiring a hands-on, execution-focused Affiliate Growth Lead to own and scale our affiliate channel end-to-end. This is a contract role for a strategic operator who knows how to turn affiliate into a revenue engine — not just manage a program.

You’ll manage Rewardful, activate affiliates, and run a multi-agency process to accelerate acquisition. You’ll build the foundation, test what scales, and drive channel outcomes independently — with support from Growth as needed.

Key Responsibilities

Affiliate Program Ownership

• Manage Rewardful: onboarding, payouts, updates, audits, optimization

• Activate current HeyGen users into affiliates through scalable campaigns

• Launch targeted plays to recruit high-quality new affiliates

• Refine positioning, comms, and incentives for different affiliate segments

Agency Sourcing & Management

• Source and onboard 2–3 affiliate agencies to run acquisition experiments in parallel

• Own agency management: scopes, pacing, expectations, communication

• Develop clear benchmarks to evaluate performance and recommend scale/sunset

Channel Execution & Scaling

• Build and maintain program infrastructure that supports scale

• Identify early signals, unblock friction points, and ship fast experiments

• Collaborate with Growth on prioritization and cross-functional support

Who We’re Looking For

• 4+ years in affiliate marketing, partnerships, or performance-driven growth

• Proven experience building or scaling an affiliate program (SaaS or product-led preferred)

• Comfortable owning agency relationships, including evaluation and accountability

• Strong operational range: you can build a plan, execute, and iterate without waiting for direction

• Experience with Rewardful, PartnerStack, or similar platforms

Contract Details

• Full-time contractor (40 hours/week)

• Multi-month engagement with potential to extend

• Location: Los Angeles preferred (remote OK for the right candidate)

• Reports to: Growth Marketing Manager

• Compensation: Based on experience

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!